• Senior Manager, Social Media - VH1

    Job Locations US-NY-New York
    iCIMS ID
  • Overview and Responsibilities

    • Manage Social Media Managers/Coordinators; position reports into the Sr. Director
      Work with the Consumer Marketing Team on social media buying for tentpoles and programming priorities
    • Responsible for internal paid media buying to help boost editorial/programming priorities and social media initiatives
    • Identify opportunities for emerging social platforms based on key learnings and propose new ways to succeed in social media as a result.
    • Own social reports on day-to-day and campaign-based key metrics, as well as have an acute awareness of fan sentiment/response.
    • Ideate and execute content creation opportunities centered around programming priorities, tentpoles, stunts, etc to help extend the brand voice and create engagement opportunities across social platforms 
    • Responsible for identifying and managing relationships with content creators
    • Manage relationship with outside social media vendors
    • Ensure social copy is on-brand and representative of VH1, as well as the ability to create clear calls to action and convey marketing initiatives in social posts.
    • Produce forward-thinking social media content including social videos, Live(s), memes, photo manipulation, infographics, gifs, etc.
    • Work with the Sr. Director to manage budgets and forecast spends

    Basic Qualifications

    • Minimum of 5 years experience working in digital communication space
    • Bachelor’s degree required

    Additional Qualifications

    • Ability to work under tight deadlines and multitasking in constantly evolving social space
    • Ability to manage growing Social Media team
    • Creative thinker and strong problem-solving skills
    • Passion for Pop Culture, Social Media & TV
    • Copywriting skills as well as skilled background and understanding of brand tone of voice
    • Strong organizational skills & communication skills working with internal departments and 3rd party partners
    • Should have design and editing skills including Photoshop and Premiere



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