• Manager, Brand Strategy & Campaign Planning - MTV, VH1 & Logo

    Job Locations US-NY-New York
    Brand
    MTV
    iCIMS ID
    2018-10171
  • Overview and Responsibilities

    MTV/VH1 is looking for a Manager of Brand Strategy & Campaign Planning to work on the development of creative marketing strategy for MTV’s shows, events and other channel priorities. You must be able to navigate an exciting, dynamic and fast-paced environment with enthusiasm and efficiency. We’re looking for a motivated, pop culture obsessed person who is fascinated by shows, brands, and viewing audiences and is interested in translating audience intel and cultural insights into useful and inspiring strategic thinking.

     

    Responsibilities:

    • Work with the Director of Strategy to develop brand positioning/strategy and show vision that will excite the creative team and inform the organization 
    • Use internal research, cultural trends and competitive analysis to help identify the strategic direction for campaigns
    • Experience with strategic positioning, creative briefs, graphics briefs, marketing briefs 
    • Work with Audience Research groups to strengthen strategic briefs: help determine target audience insights, and develop stimuli for testing purposes Initiate research analyze findings, translate insights to actionable strategy 
    • Work closely with all internal and external team members including Planning, Consumer Marketing, On-Air Design, Creative Ops and Brand Creative 
    • Expert awareness of what’s going on in the TV/streaming/social space (MTV, VH1 and competitors)

    Basic Qualifications

    • 1-2 years witihn a Marketing/Advertising/Consumer Research/Social Media/Brand Creative related position. 
    • Undergraduate degree 
    • Strategy positions within Creative Agency experience (youth-centric and TV network clients a plus) 
    • Strong strategic and analytical skills 
    • WRITING SAMPLE WILL BE REQUESTED**

    Additional Qualifications

    • Proven ability to collaborate with creative partners, and translate data into actionable plans 
    • Effectively manage multiple projects in a fast-paced, dynamic environment 
    • Must have exceptional written and oral presentation abilities, exceptional writing skills, as well as an ability to craft creative presentation documents. (i.e- creative briefs)
    • Knowledge of presentation tools (Powerpoint, Keynote, Photoshop)  a must
    • An understanding and passion for television & deep interest in pop culture - as evidenced by your current/past work, internships, volunteer organizations, etc.

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