• Coordinator, Integrated Marketing (Execution) - MTV/Viacom Velocity

    Job Locations US-NY-New York
    Brand
    MTV
    iCIMS ID
    2018-10186
  • Overview and Responsibilities

    The MTV Coordinator of Integrated Marketing is a dynamic and creative thinker who can conceptualize and execute custom marketing solutions for Viacom’s advertising partners. The Integrated Marketing Team works closely with Ad Sales and MTV Channel Teams (Production, Social, etc.) to produce best-in-class integrated marketing campaigns that infuse advertisers into MTV’s on-air, digital, and social platforms.

     

    The ideal candidate possesses a passion for pop culture, music, and the MTV brand, in addition to a strong understanding of the larger marketing/advertising landscape. This position reports to the MTV Managers of Integrated Marketing.

     

    Responsibilities:

    • Create and maintain campaign execution materials including program decks, one sheets, meeting agendas, production schedules, client timelines, and scripts, amongst others
    • Function as main point of contact for collecting and organizing program assets, monitoring social media rollouts, and assisting on production shoots
    • Work closely with the production, digital, social, media planning and traffic teams to execute custom sponsorship elements
    • Collaborate with integrated marketing pitch counterparts to brainstorm concepts for a variety of brands in response to client RFPs and formally vet ideas through MTV Channel Team
    • Function as Integrated Marketing show point, collaborating with MTV Executive Producers to develop in-show integration opportunities and manage communication between the Integrated Marketing Team and Show Team

    Basic Qualifications

    •  Bachelor’s Degree
    • 1-2 years of Marketing experience within media/entertainment industry, digital/social publishers, promotions/advertising/creative agency or branded entertainment/production company

    Additional Qualifications

    • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment 
    • A creative thinker - understands clients and can uncover revenue opportunities
    • Excellent written and verbal communication skills as well as design aesthetic to effectively articulate information regarding promotional programs to internal departments and external partners
      Exceptional organizational and project management skills. Extremely detail oriented.
    • Understanding for how to apply marketing strategy to creative ideas and campaign activation across all platforms (linear, digital, mobile, social and event marketing)
    • Understanding of community management and fan engagement on social platforms and experience writing social copy with a platform intentional approach
    • Awareness of linear and digital platforms and direction of our industry and Viacom business goals
    • Knowledge of digital distribution, earned media, paid social products, and social media
    • Understanding of video production, design, and the process of producing branded content
    • Familiarity with Adobe creative suite, Photoshop and editing ability a plus
    • Avid user of social media and passion for pop culture and the MTV brand

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