The Marketing & Partner Insights (MPI) team is a division of Advanced Advertising that is charged with making the consumer connection with Viacom’s many varied audiences across all platforms by providing expertise in many segments including Kids, Teens, Millennials, GenX, Moms, LGBTQ, Multiculturals, Families and more. We specialize in studies, surveys, data sets, forecasting and metrics that help clients further their knowledge of targets, engagement and ad effectiveness.
The Senior Analyst will be reporting to the VP of Marketing & Partner Insights and will be responsible for supporting the research needs of all Viacom brands, with a specialty in Viacom kid’s brands (NICK, NICK JR., TEENNICK, NICKTOONS) for our sales and marketing teams. They will be supporting key research projects and initiatives across the portfolio. This position will support teams in multiple regions and will specialize in insights, culture and trends across consumer categories.