• Senior Analyst, Marketing & Partner Insights

    Job Locations US-NY-New York
    iCIMS ID
  • Overview and Responsibilities

    The Marketing & Partner Insights (MPI) team is a division of Advanced Advertising that is charged with making the consumer connection with Viacom’s many varied audiences across all platforms by providing expertise in many segments including Kids, Teens, Millennials, GenX, Moms, LGBTQ, Multiculturals, Families and more.  We specialize in studies, surveys, data sets, forecasting and metrics that help clients further their knowledge of targets, engagement and ad effectiveness. 


    The Senior Analyst will be reporting to the VP of Marketing & Partner Insights and will be responsible for supporting the research needs of all Viacom brands, with a specialty in Viacom kid’s brands (NICK, NICK JR., TEENNICK, NICKTOONS) for our sales and marketing teams. They will be supporting key research projects and initiatives across the portfolio. This position will support teams in multiple regions and will specialize in insights, culture and trends across consumer categories.



    • Utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace  
    • Be a story finder and a story teller, developing innovative and insightful initiatives that competitively position and distinguish Viacom on-air and digital brands in the marketplace
    • Create custom analyses such as duplication, audience reach, reallocation as well as individual show performance reports
    • Handle regular weekly and quarterly channel performance reports and competitive analyses
    • Create custom PowerPoint presentations and one-sheets using a variety of proprietary and syndicated resources
    • Utilize creative data visualization techniques to showcase research stories in a fresh and thought provoking way for key internal clients
    • Keep on top of Industry trends and key consumer insights  
    • Support Managers and Director on additional projects as necessary

    Basic Qualifications

    • 3+ years’ experience in media or consumer research
    • Knowledge of media metrics/math and measurement methodologies  
    • Proficiency in Nielsen systems and measurements (Nielsen TV Toolbox, Star Media, Lake 5), as well as digital experience (Omniture, Comscore, @Plan)
    • Experience utilizing wide variety of syndicated resources and tools (MRI, YouGov, Iconoculture, Kantar)

    Additional Qualifications

    • Experience in kids and family space 
    • Experience with R or Python strongly preferred  
    • Strong oral and written communication skills
    • Experience with media estimates a plus
    • Interest and awareness in various aspects of kids programming, culture, and trends
    • Highly organized, strong attention to detail, ability to work in fast-paced environment and multitask  
    • Bachelor's degree


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