• Manager, Paid Social Media - Nickelodeon

    Job Locations US-NY-New York
    iCIMS ID
  • Overview and Responsibilities

    The Manager, Paid Social Media is responsible for managing paid social media efforts holistically across the Nickelodeon portfolio. The ideal candidate has a passion for social media, a knack for analytics, and a desire to build innovative advertising solutions.


    Our mission at Nickelodeon is to make the world a more playful place, and we should deliver on that mission in everything we do. This role is a fantastic opportunity to work with beloved IP, help develop marketing campaigns for Nickelodeon’s most iconic brands, and research, explore and discuss the most exciting trends in social media every day.



    • Build strategic paid social media recommendations (inclusive of flighting, target parameters, investment, unit mix) across all social platforms (Instagram, Facebook, Twitter, Snapchat, Pinterest, etc.)
      Simultaneously manage always-on and property specific paid social campaigns, often with varying audiences and objectives
    • Execute paid social campaigns through self-service tools and optimize in real time
    • Have expert knowledge of how to use paid social media to connect with parents, fans of Nickelodeon, and fans of Nick’s competitors
    • Handle all reporting metrics for paid social media campaigns
    • Provide actionable insights on target audiences to inform and evolve future campaigns
    • Utilize data and insights to develop testing plans that optimize performance and institute strategies that inspire fan engagement
    • Maintain close relationships with contacts at all social media platforms, staying abreast of all product updates and advertising opportunities
    • Partner with property stakeholders across the marketing team to translate marketing briefs into media plans, identify the best assets for the platform and target audience, and analyze results
    • Collaborate with external agency partners
    • Serve as subject matter expert on all things paid social media and act as a resource for teams across the organization (Consumer Marketing, Franchise Marketing, Retail, etc.)
    • Manage budgets on a campaign, quarter, and annual level and track all paid social media spend



    Basic Qualifications

    • Bachelor’s degree required.
    • Minimum 4 years working in a digital/social media capacity, with an emphasis on paid social media
    • Expert knowledge of the self-service buying tools of all major social platforms (Facebook, Twitter, Instagram, Snapchat, Pinterest, etc.)
    • Skilled in building paid social campaigns that include multiple demographic and psychographic target groups
    • Experience with paid social analytics and campaign optimization best practices

    Additional Qualifications

    • Previous experience marketing to children and parents
      Experience working in entertainment marketing
      Proficiency in Outlook, Microsoft Word, Excel, and Power Point.
    • Excellent communication/interpersonal skills, including both written & verbal skills
    • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
    • Collaborative team player who excels at building relationships Strong desire to work for a global brand and help drive innovation within Nickelodeon
    • Extremely detail oriented



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