Viacom Digital Studios (VDS), a leading digital content studio focused on young mobile viewers, is seeking an experienced audience development expert to join the Business Strategy and Operations team as a Vice President Audience Development. In this role, you will lead our audience development efforts across VDS working closely with our portfolio of brands (Comedy Central, BET, MTV, Nickelodeon and Awesomeness) to establish guidelines, standard methodologies and facilitate insights across the groups.
You will report to the EVP of Business Strategy and Operations, and influence our strategic distribution on all social platforms, with a strong focus on YouTube. You will be emersed in the world of pop culture, short-form video and all things digital. You will combine a track record of successful, engaged video and social audience growth, data-driven decision-making, a strong POV on the nature of audience behaviors and psychology, how different platforms and formats fit into people’s content diets, and how to gain audience attention and dedication.