• Vice President, Audience Development

    Location : CityStateForPosting New York, NY
    Viacom Digital Studios
    Job Locations
    US-NY-New York
    iCIMS ID
  • Overview and Responsibilities

    Viacom Digital Studios (VDS), a leading digital content studio focused on young mobile viewers, is seeking an experienced audience development expert to join the Business Strategy and Operations team as a Vice President Audience Development. In this role, you will lead our audience development efforts across VDS working closely with our portfolio of brands (Comedy Central, BET, MTV, Nickelodeon and Awesomeness) to establish guidelines, standard methodologies and facilitate insights across the groups.

    You will report to the EVP of Business Strategy and Operations, and influence our strategic distribution on all social platforms, with a strong focus on YouTube. You will be emersed in the world of pop culture, short-form video and all things digital. You will combine a track record of successful, engaged video and social audience growth, data-driven decision-making, a strong POV on the nature of audience behaviors and psychology, how different platforms and formats fit into people’s content diets, and how to gain audience attention and dedication.


    Specific Responsibilities:

    • Partnering with the VDS leadership team, research and analytics team, marketing teams and content teams to define and establish the Audience Development strategy/discipline across the studio including:
    • Defining process
    • Establishing key metrics/KPIs
    • Building standard reporting
    • Recommending premier tools
    • Using data driven analysis to inform all aspects of content lifecycle: ideation, publishing strategies, optimization
    • Working with content teams to achieve monthly consumption goals
    • Analyzing content across our brands and the industry and identify trends and best practices and facilitate learnings across the groups
    • Driving audience engagement and metrics, with particular focus on views and watch-time
    • Crafting standard reports and presentations that provide insights and data-driven recommendations to inform content and channel management strategy for internal partners

    Basic Qualifications

    • 5-10 years of growing and engaging audiences for content publishers, media companies and/or brands
    • Bachelors degree
    • Deep knowledge of functionality and sense of audience behaviors and successful content strategies on YouTube, Facebook, Snapchat, live streaming services
    • Strong research, analytical and problem solving skills
    • Familiarity with social research tools and YouTube Analytics
    • Extensive knowledge of the digital, television and media industry and current cultural and media trends

    Additional Qualifications

    • MBA a plus
    • YouTube certified, preferrd
    • Organized, detail-oriented and ability to lead multiple projects in a fast-paced environment
    • Standout colleague with strong interpersonal capabilities and the ability to work with and influence many partners across businesses and creative leadership levels within a matrixed environment
    • Passion and knowledge of digital media and the digital video ecosystem (YouTube, Facebook, Snap, etc.)
    • Strong business judgment and quantitative skills with ability to propose actionable, data-driven strategies
    • Self-starter who can chart his/her own course, lead a project from inception to the end
    • Excellent written, verbal and presentation skills
    • Ability to create and analyze reports using key metrics to drive overall social strategy


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