• Director, International Distribution & Trade Marketing - Viacom International Media Network (VIMN)

    Location : CityStateForPosting New York, NY
    Brand
    Viacom
    Job Locations
    US-NY-New York
    iCIMS ID
    2018-10532
  • Overview and Responsibilities

    The Director of International Distribution & Trade Marketing is a new role designed to:

    • Align support for all revenue driving departments under one structure to scale and coordinate strategies, resources, ideas and messaging 
    • Ensure strategies and creative being developed from VIMN HQ are created in consultation with, and then disseminated, across the brands, and clusters

    On a day to day level, the Director of International Distribution & Trade Marketing will take over the planning and management of trade events (including sales markets), manage client focused events,  oversee an international trade calendar, manage Viacom’s international B2B branding [and help manage the Paramount relationship for VIMN Velocity].

     

    Client groups will include Viacom International Studios (VIS), Content Distribution, Velocity, LBE, and Corporate. The Role will dual report into VIS Marketing, and Viacom International Content Distribution Marketing.

     

    Responsibilities

    • Trade Events: Plan and organize trade shows (booth, creative, messaging, executive attendance); create materials (including briefs for tapes), entertainment and client events.
    • Media/Ad Buys: Drive key international trades and leverage relationships to get added value.  Work closely with Communications team to strategize keynotes, panelists, etc. for key industry events.
    • Client-focused Relationship Events: Drive Event / Workshop Strategy for partners - MVPDs, Velocity + Mobile partners, etc.  Partner with local team to execute and organize event. 
    • Sales Materials and Sales Apps: Oversee the creation of all sales materials, brand decks, product and show sales sheets, sizzles, presentations, etc.  
    • Short form (Viacom Digital Studios International): Partner with Vice President to create a full short form sales proposition, including materials, positioning documents, internal communications.
    • Paramount Studio Relationship: Partner with the Velocity Multimarket adsales team to help manage the Paramount International client relationship (from an adsales/sponsorship perspective)
    • Bridge Trade Activities: Of two VIMN departments (Nickelodeon, and Content Distribution), which are part of the same overall marketing team; the role will also partner with the MTV and Comedy Central marketing teams to ensure their inclusion in all relevant decision making; the role will have the visibility to ensure alignment across the groups, and ensure communication and partnership across the  company.

     

     

    Basic Qualifications

    Our ideal candidate will have a background in organizing large trade events, and managing internal partners to achieve his/her desired project goals. 

    • Bachelor’s Degree required
    • Minimum 7 years of Marketing experience within Product Licensing, Trade Marketing or Business to Business (B2B) Marketing
    • Solid track record of success within a matrix organization, leading cross-functional departments
    • Previous Content Sales experience within Media and Entertainment industry
    • Must have International experience
    • Backround in Marketing Communications, preferred

    Additional Qualifications

    This candidate will be a super organized, process driven, and highly creative marketing executive, with a passion for bringing brands to life.

    • Excellent oral, written, and communication skills
    • A strong flair for design and creative expertise
    • Strong communication, organizational, and follow up skills
    • Strategic and creative thinker
    • Strong interpersonal skills
    • Good organizational and follow-up skills
    • Ability to effectively interface with all levels of management
    • Strong interest and understanding of the Viacom’s brands, as well as pop & kid culture
    • Ability to travel (15%) including international trips

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