Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. With media networks reaching approximately 700 million global subscribers, Viacom's leading brands include BET, CMT, Comedy Central, Logo, MTV, Nickelodeon, Paramount, TV Land, and VH1. Viacom is in an era of rapid innovation, and looking for exceptional talent who have the appetite and initiative for a dynamic, often start-up like environment.
The Viacom Marketing team is a creative and tactical trade and internal marketing organization that will deliver an ‘always on’ marketing strategy for Viacom and its audiences which include Advertisers, Marketers, Distributors and Content Partners, Investors, Current and prospective employees, and all those interested in the collective Viacom Story. This teams aspires to be the most creative marketing team in the industry and requires a leader who will live that vision every day.
It is this team’s responsibility to ensure our trade and corporate audiences know what sets us apart, our strategic vision, and key successes as we deliver upon that vision. The Marketing team at Viacom seeks a visionary Director of Digital Marketing who is motivated by the unique opportunity to build and scale the story of the new Viacom, as we continue to evolve and shape ourselves and the industry. You are both an analytics and performance media expert and a creative and savvy marketing professional.
The Director, Digital Marketing, working with trade marketing and editorial teams, will design and execute B2B performance marketing campaigns across all digital channels. You will be defining and delivering paid and organic initiatives across platforms and working closely with our social media team on our corporate presence across channels.
The Director will have proven experience finding and engaging key audiences online, reporting on campaign analytics, working with social teams and working with cross-functional teams and stakeholders.
You love Viacom’s brands and embody our values of bravery, empathy, and honesty. The position reports into the VP, Digital and Social Strategy.