• Director, Ad Sales Research

    Job Locations US-NY-New York
    Brand
    BET
    iCIMS ID
    2018-10735
  • Overview and Responsibilities

    The Director reports to the Vice President of BETN Ad Sales Research. The ideal candidate is a team player possessing strong communication and presentation skills.

    Responsibilities Include:

    • Channel/Industry/Expertise: serve as an expert on the BETN brands and their target audiences to all clients: Sales, Research, co-workers and agencies.
    • Stay informed of industry news, emerging resources, measures and be the go-to source/resource for Sales.
    • Work closely with Ad Sales, channel Research and Research co-workers to building strong relationships.
    • Participate in meetings offering insights and share best practices as well as individual day-to-day happenings.
    • Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests.
    • Strive to make meaningful contributions both oral and written.
    • Collect, analyze, and interpret Nielsen ratings data.
    • Create thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace.
    • Support Linear and Digital Sales teams for BETN.
    • Train and mentor staff.

    Basic Qualifications

    • 8+ years in related media research
    • Proficiency in Nielsen systems and measurements (MultiTrak, N-Power, Kantar, ComScore, Adobe, Nielsen Social)
    • Expertise using consumer based studies such as MRI, YouGov etc.

    Additional Qualifications

    • Extensive background in creating custom presentations using a variety of resources.
    • A comfortable and experienced public speaker and presenter.
    • Experience supervising, motivating and training a research staff and works well within a large group dynamic.
    • Knowledge of African American targeted programming/networks and marketplace beneficial.

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