• Vice President, E-Commerce (DTC) - Viacom

    Location : CityStateForPosting New York, NY
    Job Locations
    US-NY-New York
    iCIMS ID
  • Overview and Responsibilities

    The Vice President of Direct to Consumer/Ecommerce is responsible for oversight of VNCP’s Direct to Consumer business and will be responsible for strategy development, planning, and execution to deliver incremental and accelerated revenue growth.




    • Lead digital strategy & launch of new U.S. e-commerce site(s), to drive revenue and brand growth
    • Oversee dedicated site(s) with direct oversight of product assortment, merchandising, and marketing
    • Responsible for DTC P&L including net sales, gross profit, operating expense and contribution
    • Implement DTC goals and benchmarks by brands and develop a roadmap to achieve revenue goals; monitor sales and profit performance
    • Manage third-party vendor partnership
    • Liaise with internal brand stakeholders & outside partners to drive consumer awareness and engagement, through various marketing channels (PR, Social, Program, SEO, SEM)
    • Develop annual plan that prioritizes key creative, marketing, and merchandising initiatives for internal and external projects
    • Oversee the conceptualization, development, and quality control of product assortment
    • In partnership with consumer insights and customer feedback, develop consumer and customer profiles for each segment to ensure product, marketing, and feature/functionality roadmap is supportive of the target consumer
    • Produce, analyze and present analytical data in all areas including website, emails and social KPIs
    • Manage and mentor direct reports ensuring career development and growth.

    Basic Qualifications

    • Bachelor’s degree
    • 12+ years experience in in one or more of the following: ecommerce, digital commerce operations, retail/digital project management & delivery, business development
    • Proficiency in Microsoft Office (Excel, PowerPoint, etc.)

    Additional Qualifications

    • In-depth knowledge of Google Analytics, Google AdWords, Social Media Advertising, Affiliate Programs and email marketing tools
    • Previous experience with launching new brands across Social, Search and e-commerce
    • Demonstrated experience building and growing programs with leading e-commerce retailers
    • Strong digital commerce leadership experience in a matrixed environment
    • Deep understanding of the digital DTC business with a mix of CRM, media, creative, technical and sales knowledge
    • Demonstrated success in driving strategy through to successful and scalable execution
    • Strong strategic planning, business case development and project management skills
    • Proven strong strategic thinker who can set goals and manage multiple, diverse projects and envision non-traditional ideas/solutions
    • Very strong written and oral communication skills
    • Strong organizational skills, extreme attention to detail, and solid follow-up
    • Strong financial and negotiation skills
    • Executive presence with an ability to influence at the highest levels



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