• Director of Marketing & Media Insights (Primary Research)

    Location : CityStateForPosting New York, NY
    Job Locations
    US-NY-New York
    iCIMS ID
  • Overview and Responsibilities

    The Viacom Entertainment Group Strategic Insights & Research department is looking for a Director to join the Marketing & Media Insights team. The role is primarily responsible for conducting research and developing audience insights through a variety of qualitative and quantitative methodologies. Reporting into the VP, the Director will help manage the design, implementation and analysis of custom research to inform Marketing, Creative, Social Media and Media Planning strategy. You will primarily work on marketing-related projects across linear, social and digital platforms, as well as some more long-term strategic projects related to our audience and their connection to content. Are you an experienced Media Researcher with a passion for television? This could be your next step in your career.


    • Conceptualize and conduct proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key stakeholders
    • Oversee projects with external vendors, such as creative testing and consumer deep-dives, by monitoring key timelines and details, including recruitment of respondents, survey development, data output, and report delivery
    • Monitor, interpret and compile findings from various research sources (syndicated, social listening, primary research, etc.) on industry and consumer trends, and disseminate it to key stakeholders in an engaging and thoughtful way
    • Work closely with Marketing Analytics colleagues to ensure that research is communicating a holistic story of the performance of our brands and key franchises
    • Proactively seek out and evaluate new resources, tools, and partners to ensure that we’re using the most current and effective methodologies
    • Develop a strong working relationship with colleagues across multiple teams within the organization
    • Partner with leadership to manage workflow and priorities
    • Manage and mentor the team’s Manager

    Basic Qualifications

    • At least 5-7 years of related research experience, including Marketing, Creative and Content Research, preferably at a TV brand
    • Bachelor degree or higher

    Additional Qualifications

    • Strong experience in both quantitative and qualitative research, including writing surveys, moderating focus groups, conducting in-depth interviews and analyzing research findings
    • Proven mastery of data analysis with the ability to turn complex analyses into clear, easy-to-understand “storytelling” presentations
    • Experience with Nielsen ratings data a plus
    • Experienced presenter who is comfortable presenting to stakeholders and senior staff
    • Highly organized, collaborative self-starter with the ability to work under pressure, set priorities, handle multiple projects and meet tight deadlines
    • Excellent interpersonal skills which will enable candidate to interact with a wide range of personalities and establish effective relationships at all levels of the organization
    • Experience managing and developing direct reports


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