• Senior Analyst, Analytics and Insights

    Location : CityStateForPosting New York, NY
    Brand
    Viacom
    Job Locations
    US-NY-New York
    iCIMS ID
    2019-11898
  • Overview and Responsibilities

    The Senior Analyst, Analytics & Insights in the Audience Science Group (ASG) will be responsible for supporting the data and development of dashboards across the Viacom portfolio. Ideal candidate would have experience in digital marketing data and an agile development environment. The ability to interpret data, provide relevant context, and clearly communicate to both technical and non-technical teams is key to success in this role.

     

    Responsibilities:

    • Ensure data accuracy and integrity of the data and dashboards through daily QA which includes pulling data, troubleshooting discrepancies, and escalating issues
    • Support the design and build of new dashboards
    • Define and provide clear data requirements to technical cross-teams
    • Continuously improve processes to enhance current processes by identifying patterns and implementing new workflows
    • Analyze data to drive actionable insights for optimization and communicate clearly and concisely to the team in a timely manner
    • Deliver ad-hoc reporting and analyses to provide cross-functional teams with an understanding of how our marketing efforts drive ticket sales, brand awareness, tune-in, etc
    • Work collaboratively with cross-teams to develop KPIs and a measurement strategy that align to campaign and brand goals

    #LI-AD1

    Basic Qualifications

    • A BS degree in a quantitative discipline economics, mathematics, biostatistics, computer science, or related technical field preferred
    • 2-4 years of media reporting and analytics with hands-on experience across multiple clients, preferably from a media agency or entertainment-based organization
    • Experience with Business Intelligence tools (ie Tableau), media buying platforms (ie Facebook/Instagram, Twitter, Google product suite), ticketing buying platforms (ie Ticketmaster, Frontgate, AXS, Eventbrite, etc), site analytics tools (ie Google Analytics, Omniture), social media and marketing platforms (ie Sprinklr, Spredfast, Crimson Hexagon)
    • Basic SQL, Python, and/or R skills
    • Strong analytical and organizational skills
    • Advanced Excel and PowerPoint skills
    • Entrepreneurial drive, passion, and natural curiosity to understand digital advertising and media measurement
    • Team player with a “can-do” attitude, who exhibits a deep passion for data, analytics, and problem solving

    Additional Qualifications

    • Attention to detail and demonstrated ability to detect and resolve data/analytics quality issues
    • Must be comfortable working in a fast-paced, high-pressured environment
    • Must be comfortable with an ever-changing digital landscape, flexible to evolving business needs

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