The position will support the Ad Sales Solutions team, using primary and syndicated research tools/methods. The ideal candidate will have as solid understanding of the current media landscape.
- Provide strategic research, consumer and data insights to Viacom television Ad Sales, Pricing & Inventory, and Marketing, and strategy groups
- Serve as an expert on broadcasting and digital brands, their target audiences, consumer insights, behavior and content consumption
- Assist in the development of audience insights, channel positioning, and advertising effectiveness
- Develop innovative and insightful initiatives that competitively position and distinguish Viacom on-air and digital brands in the marketplace
- Present insights to both internal and external stakeholders
- Participate in meetings, offering insights, and share best practices
- Partner with stakeholders in the creation of sales presentations, strategies, and materials