• Senior Manager, Marketing & Partner Insights

    Location : CityStateForPosting New York, NY
    Brand
    Viacom
    Job Locations
    US-NY-New York
    iCIMS ID
    2019-12405
  • Overview and Responsibilities

    The position will support the Ad Sales Solutions team, using primary and syndicated research tools/methods. The ideal candidate will have as solid understanding of the current media landscape. 

     

    Responsibilities Include:

    • Provide strategic research, consumer and data insights to Viacom television Ad Sales, Pricing & Inventory, and Marketing, and strategy groups
    • Serve as an expert on broadcasting and digital brands, their target audiences, consumer insights, behavior and content consumption
    • Assist in the development of audience insights, channel positioning, and advertising effectiveness
    • Develop innovative and insightful initiatives that competitively position and distinguish Viacom on-air and digital brands in the marketplace
    • Present insights to both internal and external stakeholders
    • Participate in meetings, offering insights, and share best practices
    • Partner with stakeholders in the creation of sales presentations, strategies, and materials

    Basic Qualifications

    • Strong research and analytical skills, with an ability to identify trends, draw valid conclusions, make insightful recommendations and create dynamic presentations

    Additional Qualifications

    • Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests
    • Stay informed of industry news, emerging resources, measures and be a go-to source/resource for Ad Sales
    • Be an expert in broad product categories, providing insights and support
    • A comfortable and experienced public speaker and presenter 
    • Background in creating custom presentations using a variety of resources
    • Some experience supervising, motivating, mentoring and training a research staff
    • Works well both independently and within a group dynamic
    • Experience with conducting ad effectiveness research

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