• Vice President, Data Analytics

    Location : CityStateForPosting Hollywood, CA
    Brand
    Paramount Pictures
    Job Locations
    US-CA-Hollywood
    iCIMS ID
    2019-12458
  • Overview and Responsibilities

    Under the guidance and with the support of the department head, this role will be responsible for developing and executing the overall Data Analytics Marketing Strategy, which represents the fast-moving intersection of film marketing strategy, ad tech, and predictive modeling. The role requires a forward-thinking, independent, creative & quantitative thinker. The ideal candidate must be comfortable pushing for structured insights from disparate data sets and be excited about applying data and analytics to Theatrical Film Marketing.

    • Support and advance the roadmap for the Studio’s integration of data into their decision-making lifecycle
    • Provide strategic vision and hands-on teaching to a growing data analytics team.
    • Balance a long-term analytics roadmap with ad-hoc projects impacting the next film release
    • Design and implement setup of marketing experimentation initiatives within specific markets in collaboration with key marketing stakeholders
    • Develop insights related to theatrical releases, and regional markets, to facilitate strategic planning
    • Provide predictive Box Office Modeling, Audience Content Insights and ad hoc studies using available data sets and machine learning tools to enable comprehensive research into drivers of movie-going behavior and content effectiveness
    • Analyze and organize large data sets to create a cohesive story that can inform marketing strategies
    • Experiment with various tools and technologies, with the end goal of creating innovative data-driven insights at a quick pace
    • Work closely with media team to surface new strategies to increase our digital and programmatic effectiveness and efficiency
    • Develop trusted relationships with Marketing stakeholders

    Basic Qualifications

    • 10+ years of experience in a highly analytical environment, with a focus on corporate strategy, planning and/or analysis in an entertainment/digital media/consumer products or services company, top management consulting firm, investment bank or similarly demanding environment in which modeling and strategic analysis are regularly performed and managed with senior stakeholders
    • Data visualization mastery (Tableau, Google Data Studio), familiarity and hands-on experience with R and/or Python for data analysis, and SQL mastery
    • Bachelor’s Degree, preferably in Business, Economics, Mathematics, Statistics or related field
    • Strong track record of identifying key questions, performing analyses independently, and communicating findings in a clear and concise manner
    • The ability to translate business needs to analytical problems and to solve those with problems with hands-on analytical skills
    • High aptitude and enthusiasm for problem solving, research, and data modeling
    • Proven ability to innovate and improve theatrical campaign efforts through data, including planning/testing, creative development and ongoing optimization
    • Strong grasp of the overall digital marketing ecosystem and the role that programmatic media plays within
    • Demonstrated leadership and experience working in cross-functional teams

    Additional Qualifications

    • Excellent listening and communication skills that can adapt to C-level, technical, creative, and external audiences. Ability to synthesize alternative points of view and be solutions oriented is crucial
    • Excellent in crafting, presenting and socializing complex ideas, recommendations and insights with an adaptable communication approach necessary to partner with broad stakeholder groups and to C-level executives
    • Excellent understanding of the different modelling techniques that can be applied to a given statistical problem (such as segmentation, classification, association)

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