Nickelodeon is seeking a Manager of Marketing Analytics to lead campaign reporting and extract audience insights from its paid marketing campaigns. This covers all media channels including digital and TV marketing, paid YouTube, paid social, and CRM efforts. The ideal candidate is comfortable turning data into stories, has proven experience analyzing omni-platform media campaigns and audience behaviors.
Nickelodeon has an active, passionate fanbase that goes beyond its linear channel to include multiple social and digital platforms- from Moms of preschoolers to fans of SpongeBob, Henry Danger, and more. This role is a fantastic opportunity to work with beloved IP, collaborate with strategic groups within Nickelodeon and Viacom, and create invaluable insights into our content and audiences that drive business results.