• Director, Vantage Sales - Advanced Marketing Solutions

    Location : CityStateForPosting New York, NY
    iCIMS ID
  • About The Brand

    Viacom has a clear vision: to be the premier destination where a diverse mix of talented people want to come, to stay and do their best work. We pride ourselves on bringing the best entertainment to our global audiences, and we know our company runs on the hard work and dedication of our passionate and creative employees. Through television, film, digital content, live events, merchandise, studio production and more, we connect with billions of people in nearly every country in the world. At Viacom, you will have the opportunity to develop your professional career at the home of iconic brands like BET, Comedy Central, MTV, Nickelodeon, Paramount and others.

    Overview and Responsibilities

    Viacom Vantage is a market leading premium offering that enables our advertising partners to more effectively understand and reach their advanced audience segment(s) on Viacom’s linear and non-linear content. The offering is one of the products of Viacom’s investment in Advanced Marketing Solutions (AMS) and is a high priority area for Viacom. Be part of a great opportunity where over the next few years, the offering will continue to develop and evolve! And as the Director MPS Vantage you will play a key part of that future growth.


    Would you like to lead several areas including vertical/category specific end-to-end client/agency management, Viacom Vantage data sales strategy/product development, Viacom Vantage go to market strategy, and Viacom Vantage tracking and materials organization/communication streams with Data and Sales teams? Then this is the role for you!

    Job Responsibilities:


    Ad Sales Support for Vantage Product

    • Act as an internal/external resource for ad sales on all things Viacom Vantage.
    • Work hand in hand with all relevant internal/external groups including Viacom Vantage, Audience, Data Science, Operations, P&I, Digital, Addressable, Agency/Client, and Viacom Sales teams, Integrated Marketing, etc.
    • Provide ongoing Viacom Vantage updates, materials, and education to ad sales teams on the evolution of Vantage product and the market/ competitors overall
    • Lead requests and priorities for Vantage pitch proposals and assess the best strategy to pitch clients which will be broken out based on verticals/categories
    • Viacom Vantage lead for sales team in all processes for pitches, sales, execution, stewardship, recap, and upselling opportunities
    • Management of internal/external onboarding of clients pre/during/post Vantage campaign across every step in the process to ensure a seamless workflow with all touchpoints and teams


    Liaison Ad Sales - Data Strategy 

    • Collaborate constantly with VP, Viacom Vantage team, Viacom sales teams, and Viacom Data Product/Data science teams, so that Viacom Ad Sales best utilizes Viacom’s advanced data capabilities to deliver the best results based on client/agency KPIs
    • Lead data science requests to sales team for onboarding of clients based on verticals
    • Handle and adapt the development of the evolving Viacom Vantage onboarding process to create most efficient and effective sales and operations procedures for clients and agencies
    • Educate Viacom Product/Data Science team on Ad Sales environment, common practices, vertical differences, product needs, and operations process

    Vantage Process, Materials, Tracking 

    • Strategize and develop Viacom Vantage go to market strategy and the market-facing pitch materials for Vantage each year with VP, Viacom Vantage marketing, and Integrated marketing
    • Translate data strategy into digestible insights and strategic plans – to cut through complexity in order to create clarity and simplicity for clients.
    • Assess current process and identify areas of opportunity/development in end to end client experience from an Ad Sales prospective
    • Strategize and help create the approved vertical based pitch list, process guidelines, vertical-appropriate dollar amount/campaign spend sizing, deal process, latest Viacom Vantage offering, etc with VP of Vantage Sales
    • Strategize and develop vertical based client target lists with VP of Viacom Vantage and SVPs/EVPs/VPs/DPS/SSEs of sales team to prioritize the client pitch list and next steps to secure Vantage upfront/scatter buys
    • Ensure continued progress of Viacom Vantage pitches by vertical/agency/client weekly
    • Track status of Viacom Vantage deal execution/ phase by client throughout closed, live, and finished deals. Gathers information from the sales teams/ P&I/ Operations. Flags any issues to the corresponding leads and supports finding resolution. Communicates back to Ad Sales

    Vertical and Client-Facing Expert on Viacom Vantage

    • External meeting resource, attending client and agency meetings with Viacom Vantage team to consult, pitch, ask questions, and take/share notes
    • Handle intensive levels of back and forth communication with all key partners to ensure client/agency satisfaction and success with Viacom Vantage product
    • Coordinate all phases of Viacom Vantage campaign between Client/Agency, Sales, and Data Strategy
    • Work with VP and Viacom Vantage team to package recap reports for client flighting/quarterly/yearly client wrap ups and upsell/next steps
    • Attend advertising/audience/data conferences, vertical focused audience data based seminars/webinars


    Basic Qualifications

    • Bachelor’s Degree required
    • 10-12 years work sales experience in the media and entertainment industry with extensive knowledge of advertising sales industry/clients/agencies, previous work at a TV publisher, measurement service, and a digital/ad tech vendor.
    • Experience leading and handling the development of new product offerings; running multi-stream projects, tracking status, budget, and resources.
    • Experience across addressable advertising, audience based campaigns, and/or technical aspects of current Data/ targeting/ programmatic/ analytics platforms (related to Digital and/ or TV).


    Additional Qualifications

    • Excellent interpersonal capabilities and ability to collaborate with executive level and across multiple functional groups
    • Knowledge of key data providers and related ecosystem – syndicated data providers (TV, Digital, Mobile, shopping, etc.), DMPs, data matching services, data targeting vendors (TV, Digital, Mobile), etc.
    • Team player; working across multiple internal teams and functions and bringing together as a team
    • Excellent verbal and written communication skills. Demonstrable presentation-writing skills
    • Outstanding project management and time management skills, comfortable working under tight deadlines



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