Viacom Vantage is a market leading premium offering that enables our advertising partners to more effectively understand and reach their advanced audience segment(s) on Viacom’s linear and non-linear content. The offering is one of the products of Viacom’s investment in Advanced Marketing Solutions (AMS) and is a high priority area for Viacom. Be part of a great opportunity where over the next few years, the offering will continue to develop and evolve! And as the Director MPS Vantage you will play a key part of that future growth.
Would you like to lead several areas including vertical/category specific end-to-end client/agency management, Viacom Vantage data sales strategy/product development, Viacom Vantage go to market strategy, and Viacom Vantage tracking and materials organization/communication streams with Data and Sales teams? Then this is the role for you!
Ad Sales Support for Vantage Product
- Act as an internal/external resource for ad sales on all things Viacom Vantage.
- Work hand in hand with all relevant internal/external groups including Viacom Vantage, Audience, Data Science, Operations, P&I, Digital, Addressable, Agency/Client, and Viacom Sales teams, Integrated Marketing, etc.
- Provide ongoing Viacom Vantage updates, materials, and education to ad sales teams on the evolution of Vantage product and the market/ competitors overall
- Lead requests and priorities for Vantage pitch proposals and assess the best strategy to pitch clients which will be broken out based on verticals/categories
- Viacom Vantage lead for sales team in all processes for pitches, sales, execution, stewardship, recap, and upselling opportunities
- Management of internal/external onboarding of clients pre/during/post Vantage campaign across every step in the process to ensure a seamless workflow with all touchpoints and teams
Liaison Ad Sales - Data Strategy
- Collaborate constantly with VP, Viacom Vantage team, Viacom sales teams, and Viacom Data Product/Data science teams, so that Viacom Ad Sales best utilizes Viacom’s advanced data capabilities to deliver the best results based on client/agency KPIs
- Lead data science requests to sales team for onboarding of clients based on verticals
- Handle and adapt the development of the evolving Viacom Vantage onboarding process to create most efficient and effective sales and operations procedures for clients and agencies
- Educate Viacom Product/Data Science team on Ad Sales environment, common practices, vertical differences, product needs, and operations process
Vantage Process, Materials, Tracking
- Strategize and develop Viacom Vantage go to market strategy and the market-facing pitch materials for Vantage each year with VP, Viacom Vantage marketing, and Integrated marketing
- Translate data strategy into digestible insights and strategic plans – to cut through complexity in order to create clarity and simplicity for clients.
- Assess current process and identify areas of opportunity/development in end to end client experience from an Ad Sales prospective
- Strategize and help create the approved vertical based pitch list, process guidelines, vertical-appropriate dollar amount/campaign spend sizing, deal process, latest Viacom Vantage offering, etc with VP of Vantage Sales
- Strategize and develop vertical based client target lists with VP of Viacom Vantage and SVPs/EVPs/VPs/DPS/SSEs of sales team to prioritize the client pitch list and next steps to secure Vantage upfront/scatter buys
- Ensure continued progress of Viacom Vantage pitches by vertical/agency/client weekly
- Track status of Viacom Vantage deal execution/ phase by client throughout closed, live, and finished deals. Gathers information from the sales teams/ P&I/ Operations. Flags any issues to the corresponding leads and supports finding resolution. Communicates back to Ad Sales
Vertical and Client-Facing Expert on Viacom Vantage
- External meeting resource, attending client and agency meetings with Viacom Vantage team to consult, pitch, ask questions, and take/share notes
- Handle intensive levels of back and forth communication with all key partners to ensure client/agency satisfaction and success with Viacom Vantage product
- Coordinate all phases of Viacom Vantage campaign between Client/Agency, Sales, and Data Strategy
- Work with VP and Viacom Vantage team to package recap reports for client flighting/quarterly/yearly client wrap ups and upsell/next steps
- Attend advertising/audience/data conferences, vertical focused audience data based seminars/webinars