• Manager, Programmatic Business Development - Viacom Ad Solutions

    Location : CityStateForPosting New York, NY
    Brand
    Viacom
    Job Locations
    US-NY-New York
    iCIMS ID
    2019-12917
  • Overview and Responsibilities

    Join our Viacom Ad Solutions team! We are a leading innovative advertising organization that delivers the advertising revenue across all Viacom media brands using cutting-edge research, data, partner marketing, and sales strategy approaches. We work creatively across all media platforms – TV, digital, social, experiential/ live events, emerging platforms; and all audiences – from young kids with the Nickelodeon brands, to Millennials with brands like MTV and Comedy Central; as well fans of TV Land!

     

    The Manager, Programmatic Business Development will be responsible for driving revenue within Viacom’s Programmatic business through a combination of sourcing demand as well as stewarding strategic partners across Viacom’s Digital Footprint (Desktop, Mobile, OTT, & STB VOD). This role is responsible for growing a book of programmatic deals in two areas: Self-service deals (PMPs) and Managed Service deals (PGs) across Viacom direct advertiser/agency relationships, indirect partners such as DSPs, SSPs, & Agency Trade Desks, and Platform partners such as Roku & Amazon. The Manager will work with key internal partners including Sales, Product Management, Digital Operations, Pricing & Inventory, Vantage, and Data Strategy. The candidate should be comfortable acting in a sales facing role to source new programmatic business. In this role, you will grow existing programmatic business while also creating new opportunities for revenue.

    Key Job Tasks

    • Source, build, vet, & negotiate Self Service (PMPs) deals and/or Managed Service (PGs) deals across DSPs, SSPs, Agency Trade Desks, & any other indirect demand sources that provide complementary revenue to Viacom’s Direct Sales team,
    • Collaborate & aid direct Programmatic sales strategy, which includes joining client meetings and executing of Self Service (PMPs) & Managed Service (PGs) deals, regular deal health checks & outreach
    • Monitor deal spend/execution and health of all programmatic campaigns
    • Create a scalable process to run Viacom’s PG business through:
      • Track a sales pipeline for PG deals
      • Work with the Pricing & Inventory team to forecast out PG deal delivery
      • Monitor pacing on a deal by deal basis, communicating with Sales if issues arise
    • Troubleshoot technical issues around PMP and PG deals, including Deal ID mismatches, buyer targeting issues, and bid vs. win metrics
    • Be a main point of contact for strategic indirect demand & platform partners, monitoring deal health and ways to grow revenue across the partnerships
    • Identifying new areas of revenue, such as new partnerships with SSPs, first party data strategies, and gaps in programmatic buyers
    • Coordinating with our product team to grow addressable inventory

    Basic Qualifications

    • Bachelor’s Degree preferably with a concentration in Business, Media or related field
    • 3+ years of programmatic publisher, buyer, or technology vendor such as OTT Device Manufacturer or 3rd Party Ad Network. Video experience preferred.

    Additional Qualifications

    • Organizational excellence, with the ability to take complex problems and simplify them for broader groups
    • Strong communication and client relationship skills; ability to publicly present ideas and share information in front of clients
    • Ability to establish and maintain effective working relationships with external clients and 3rd Party Vendors
    • Demonstrate proficiency in mathematical calculations and spreadsheet-based analysis. Must have MS Excel proficiency
    • Ability to meet deadlines in a fast-paced, dynamic environment and to handle and prioritize the needs of multiple customers
    • Knowledge of Google Ad Manager, SpotX, FreeWheel, Nielsen, ComScore, MOAT, White Ops, STAQ, Ad-Juster, or Datorama; other 3rd Party Platforms and Vendors a plus

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