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Overseeing (and growing) the licensee base and revenue for the Toy business across the Viacom Portfolio in conjunction with VP of Global Toy Licensing.
- Supporting both short-term and long-term Viacom strategies in order to maximize revenue and brand exposure. Utilizing industry knowledge, determines appropriate business opportunities based on licensee experience, market share, creative ability, financial proposal.
- Manages all aspects of assigned Viacom accounts from pitching properties and input on contract negotiation to servicing the day-to-day business needs of licensees.
- Oversees existing licensee IP use within property and manages expansion of IP within properties.
- Works closely with key Viacom internal stakeholders (Ad Sales, Marketing, PR, Legal, Finance, Product Development, International Cluster Heads) to ensure consistent brand and strategy alignment, communication on necessary approvals and marketing activations.
- Establishing, managing and achieving financials goals, providing input in overall short-term and long-range budget targets.
- Assists in all forecasts and business reviews. Monitors sales results to ensure revenues meet budgetary goals.
- Responsible for identifying, developing and executing new business initiatives in the assigned categories
- Supporting the local in market teams to execute toy plans & drive revenues for their market. Trouble Shoot & provide central support with toy strategy
- Attends tradeshows and visits licensees as needed to update property activities and provide strategic direction on existing and upcoming IP’s.