SENIOR DIRECTOR, MARKETING & PARTNER INSIGHTS

US-NY-New York
Brand (Portal)
Viacom
iCIMS ID
2016-5915

Overview and Responsibilities

The Senior Director reports to the Vice President of Viacom Marketing and Partner Insights. The ideal candidate is a team leader possessing forward-thinking analytical skills with a background analyzing on-air, digital and convergent research quantitatively and qualitatively.

 

Responsibilities Include:

  • Act as a strong # 2 to the VP of Marketing and Partner Insights.
  • Provide strategic support to Viacom television Ad Sales, Pricing & Inventory and Ad Sales Marketing for all Viacom channels with a specific focus on Kids & Family brands.
  • Develop innovative and insightful initiatives that competitively position and distinguish Viacom on-air and digital brands in the marketplace.
  • Present those insights both internally and externally.
  • Participate in meetings, offering insights and share best practices as well as individual day-to-day happenings.
  • Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests.
  • Being a research insights and data partner to the sales, marketing and strategy groups.
  • Assist in the development of audience insights, channel positioning, and advertising effectiveness.

Basic Qualifications

Qualification/Skills:

  • 8+ years in related media research 
  • Proficiency in Nielsen based applications (Multi Trak, N-Power, Catalina, NBI) and digital/VOD/social systems and measurement (comScore, Omniture, @Plan) 
  • Expertise using consumer based studies: MRI, YouGov) 
  • Advanced Microsoft Office skills: PowerPoint, Excel, Word 
  • Extensive background in creating custom presentations using a variety of resources. 
  • A comfortable and experienced public speaker and presenter. 
  • Experience supervising, motivating, mentoring and training a research staff. 
  • Works well both independently and within a large group dynamic. 
  • Strong research and analytical skills, with an ability to identify trends, draw valid conclusions, make insightful recommendations and create dynamic presentations. 

 

Additional Qualifications

Behaviors and skills desired include:

  • job/industry knowledge, meticulous attention to detail, strong analytical skills, ability to solve problems, effective communication and management skills, strong organizational skills and sound judgment

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