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MANAGER, DIGITAL MARKETING - PAID SOCIAL

MANAGER, DIGITAL MARKETING - PAID SOCIAL

Brand (Portal) 
Comedy Central
Job Locations 
US-NY-New York
iCIMS ID 
2017-6829
Company (PS) 
Viacom International Services

Overview and Responsibilities

The Digital Marketing Manager will produce and support paid social and digital media advertising campaigns for Comedy Central. They will contribute to the execution of paid advertising campaigns on key social/digital platforms including Facebook, Twitter, YouTube, Google, and more for all CC series including, The Daily Show w/Trevor Noah, South Park, Broad City and more.

The candidate will be comfortable in a fast-paced and collaborative environment and have experience in paid social media marketing and advertising. Candidates must possess excellent communication, organizational, and creative problem-solving skills.

 

Responsibilities include:

  • Develop and execute paid social campaigns on self-service advertising platforms including Google AdWords, YouTube, Facebook, Instagram, and Twitter
  • Must be familiar and comfortable creating, trafficking, and optimizing campaigns across multiple social networks and ad buying platforms
  • Responsible for producing and presenting paid media recommendations and launching campaigns from the ground up, including new testing opportunities
  • Organize and manage internal marketing support across various departments and platforms
  • Ensure all CC branding opportunities w/3rd parties are on strategy without sacrificing brand integrity
  • Monitor campaign spends and optimize media spends as necessary
  • Create campaign wrap up reports, best practices documents, and other misc. presentations as needed
  • Oversee day-to-day budget , track spends, IO’s, contracts, and payments
  • Managing the submission and delivery of creative requests for ads, emails, and display units
  • Code and deploy email marketing campaigns

Basic Qualifications

  • 3-4 years of experience planning and executing paid marketing campaigns on various platforms
  • Paid Social Media experience required
  • 2+ years of experience executing paid advertising campaigns on key self-service platforms including, Facebook, Twitter, YouTube, Instagram, and Google AdWords 
  • Expertise in search-SEM marketing a must
  • Strong Excel skills and the ability to manage and analyze large sets of data
  • Ability to juggle multiple projects with ease and perform under pressure
  • Bachelor’s degree, preferably in marketing or advertising
  • Detail-oriented, highly organized, and efficient time-management skills

 

Additional Qualifications

  • Basic understanding of all digital media disciplines
  • Experience executing paid advertising efforts to drive app installs (preferred but not required)
  • Comfortable working with ever-changing software on various platforms
  • Basic Photoshop skills (preferred but not required)
  • Love for comedy and pop culture
  • Great sense of humor

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