DIRECTOR, PRODUCT MARKETING

US-NY-New York
Brand
Viacom
iCIMS ID
2017-6855

Overview and Responsibilities

Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. With media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA.
 
The media landscape is evolving rapidly, and Viacom seeks a dynamic product marketer who is motivated by change and excited by the opportunity to deploy the power of Viacom in new ways. 

We are looking for a Director, Product Marketing to manage marketing initiatives aligned to the strategic objectives of the company and its brands – primarily, our innovative and growing portfolio of advanced advertising products. The Director will be responsible for driving the holistic product marketing strategy aligned with the product roadmap, to scale awareness and adoption of Viacom’s multi-platform ad products. They will support internal Product Management, Sales Strategy teams and work closely with the broader Marketing and Corporate Communications teams. 

 

Candidates should be passionate about the intersection of media and technology, with strong interpersonal skills, and able to cultivate, and manage a wide variety of projects.

 

Responsibilities

 

  • Develop the holistic product marketing strategy aligned with product development roadmap
  • Lead go-to-market strategy and product launches in conjunction with Product Management, Sales Strategy and Communications
  • Develop and manage annual product marketing plan designed to highlight Viacom’s advanced advertising products for our trade audiences and drive revenue growth in support of sales and product management
  • Develop and drive thought leadership initiatives in support of overarching business goals
  • Build strong internal and external relationships to ensure Viacom’s objectives, messages and tactics are properly communicated and represented in the market
  • Monitors competitive landscape understanding customer needs, competitive drivers and market trends
  • Distill complex media, advertising, and tech concepts into clear, simple marketing outputs

 

Basic Qualifications

  • 10+ years of product marketing experience and B2B ad tech/media experience preferred   

Additional Qualifications

  • Creative thinker who can step out of the box and propose strategic, innovative ideas but can also get their hands dirty with strong executional abilities.
  • Solid understanding of the TV and digital eco-system, including content strategies, business models and monetization strategies
  • Big appetite for diving into complex concepts, ranging from value proposition development measurement/evaluation frameworks and KPIs
  • Excellent written and verbal communication, project management, and presentation skills
  • Flexibility, initiative, appetite for dynamic environment
  • Strong interpersonal, relationship-development and leadership skills
  • Well-organized, detail-oriented, able to prioritize and multi-task
  • Fan of Viacom brands!

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