BET Networks, a subsidiary of Viacom Inc., is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution. For more information about BET check out: https://www.bet.com/
The VP of Media and Campaign Planning oversees and leads the overarching series marketing strategy across all platforms, including the show positioning, KPIs, and key objectives of each plan.
With a focus on innovation, the VP of Media and Campaign Planning is key in managing our media buying strategy and drafting winning plans for our shows. This executive ensures that all plans have clear goals and vision that drives creative direction and supports the strategy set for each programming initiative. Primary emphasis is on building the topline positioning and strategy for each marketing plan and guiding the consumer-facing “story” that is being communicated in each campaign.
The VP of Media and Campaign Planning is responsible for development of strategic positioning and briefs for BET – from programming to tentpole events, pro-social and music initiatives. The VP owns the positioning, creative brief and strategic plans that inform the entire organization.
The ideal candidate will be able to understand research and analytics in an effort to create content and marketing plans that are informed by audience data. In addition, the role requires oversight of campaign analysis and lessons learned. This includes developing KPIs for external agencies/partners.
This person will work closely with all departments to share brand positioning and vision. In addition, the VP will partner with Research/Audience Insights team to initiate research, obtain strategic knowledge for series, and translate research finding to actionable creative and promotional strategies. The position reports to the SVP, Brand Strategy and Marketing.