CONSUMER INSIGHTS ANALYST, PARAMOUNT NETWORK, CMT & TVLAND

US-NY-New York
Brand
Viacom
iCIMS ID
2017-7997

Overview and Responsibilities

The Strategic Insights & Research group for Paramount Network/TV Land/CMT is looking for a self-motivated and dynamic Research Analyst to join the Consumer Insights team. The role requires providing analytic support and key input into qualitative and quantitative initiatives designed to deliver insight into our consumers, shows and brands, as well as informing marketing efforts across all platforms.  

 

Responsibilities include:

 

  • Utilize owned & syndicated audience data (linear, digital and social) to create thoughtful insights into our audience, their relationship to our shows and brands as well as the competitive landscape and general media consumption behavior.
  • Assist team with the evaluation of original content: pilots, series premieres/finales, series maintenance, promos, etc.
  • Create and deliver recurring reports including show awareness and intent-to-view tracking, talent research, and show/network audience profiles.
  • Manage focus group logistics including securing materials necessary for testing as well as maintaining testing benchmark documents.
  • Support research needs of Development, Marketing and Creative teams with ad hoc requests and special projects, including profiling audiences, targets and potential brand partnerships.

Basic Qualifications

  • Bachelor’s degree required
  • 1-3 years related work experience (strong internship experience accepted)
  • Excellent computer skills, including Excel and PowerPoint
  • Strong analytical skills and an understanding of research methodologies and statistics

Additional Qualifications

  • Demonstrate ability to multi-task within a fast-paced, high-volume environment
  • Detail oriented and solid communication & presentation skills
  • Experience with Nielsen systems and/or Digital and Social research tools a plus
  • A love of content, characters and storytelling

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