Media Planning Manager

US-FL-Miami Beach
Viacom Int’l Media Networks

Overview and Responsibilities

Overview and Responsibilities as Media Planning Manager:

  • Partner with VP of Programming to develop creative briefs that communicate programming objectives, strategic media planning direction and network goals.
  • Work with on-air production to communicate the creative direction behind certain show launches, tent-pole events, stunts, premieres, and live events.
  • Represent the media planning team in regards to those campaigns with on-air production from initiation to delivery.
  • Ensure that predetermined media planning and scheduling strategies are executed properly by reviewing promos, interstitials, lower third graphics and format elements on daily broadcast logs.
  • Manage sales sponsorship inventory with the Ad Sales and Marketing departments.
  • Co-lead weekly departmental updates meeting.
  • Oversee MTV and Paramount Channel network cross channel promotional planning inventory.
  • Assist the Director in maintaining media plans for network priorities; reviewing reach and frequency goals to build ratings.
  • Supervise and develop schedulers to ensure their growth in the department.
  • Collaborate on all live events planning across all MTV and Paramount Channels departments from initiation to live airing.
  • Represent the cluster on Brand Media Plan meetings, communicating local needs/campaigns and following up on deliveries
  • Act as a key liaison between programming and the NOC and be on call outside of regular office hours.
  • Support media planning team to stay abreast of marketplace and competitor trends. Assist SVP and Director in all areas as needed.

Basic Qualifications

  • Bachelors Degree - Master prefered.
  • Bilingue - English -Spanish


Additional Qualifications

  • Strong interest in television programming with knowledge and interest in audience demographics.
  • Strong problem-solving skills, strategic thinker.
  • Oriented to detail and deadlines, great time management skills.
  • A team player able to work well with other departments.
  • Able to conceptually visualize and understand the many moving parts of programming.
  • Flexible, self-starter, able to work well under pressure.
  • Excellent attention to detail.
  • Strong interest in television, the digital video space and evolving kids landscape.
  • Familiarity and interest in digital video platforms (such as Amazon Instant Video, Netflix, Hulu, iTunes, YouTube, Video on Demand, etc.).



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