The Director of Brand Marketing & Media Planning is a key leader on Comedy Central’s brand marketing team. This person directs the development of paid consumer marketing campaigns and will ensure Comedy Central develops innovative 360 degree campaigns while maintaining its brand position as a leader in the marketplace. This role reports to the VP of Brand Marketing & Media Planning.
Act as a brand steward for Comedy Central and know each franchise inside and out
Demonstrate a deep knowledge, expertise, and enthusiasm for all things Comedy Central
Ensure all branding and messaging is on strategy without sacrificing brand integrity
Manage all aspects of developing paid consumer and trade media campaigns and oversee campaign execution
Ensure all paid marketing efforts are executed on-strategy, on-brand, on-time, and on-budget
Direct media agency on campaign initiatives, provide feedback and strategic guidance
Analyze and dissect media plan recommendations and know how to optimize against key metrics
Identify targeted and innovative media vehicles consistent with campaign objectives and strategies
Initiate workflows, and manage timelines and resources accordingly for multiple projects
Lead communications on media buys with various partners to ensure strategic and creative cohesion
Work closely with Digital Marketing team to build and refine media plans and budgets on platforms including: Facebook, Twitter, YouTube, etc.
Oversee development of key reporting and communication documents including campaign recap docs, one-sheets and campaign launch decks
Manage day-to-day Marketing budget, pacings to finance, accruals, and reconciliations.
Serve as key Brand Marketing contact for other internal teams
DATA, RESEARCH, & ANALYTICS
Review and analyze Nielsen ratings performance to determine effectiveness of marketing plans
Translate key research reports into strategic recommendations for senior staff
Review targeted spends and make real-time adjustments to optimize campaign objectives
Track competitive activity and new marketing opportunities in the industry
Manage daily responsibilities, workflow and development of Manager & Coordinator
Train, teach, develop, and inspire team members when planning, building, and executing campaigns