We’re looking for a dynamic, driven and savvy Creative Director with a knowledge, passion, curiosity and love of black culture to support what’s hot, what’s next and what matters at BET Networks. The Creative Director must possess the ability to create award-winning promotional content for BET Networks existing and emerging distribution platforms. The Creative Director works with Writer/Producers, Editors and outside production resources all supporting multiple projects including ongoing weekly and monthly tune in promotion, image promotion, movie promotion, marketing initiatives and tentpole promotion. The Creative Director must work to identify, improve and solidify the brand identity of the network and to ensure that all production of linear, digital and social promotion, off-air sales and marketing presentations, on-air graphics and animation conform in content and style to network marketing and brand strategies. Further, the Creative Director ensures that marketing initiatives are executed in a manner that elevates the brand and communicates the positioning and attitude of BET Networks.
Since the Creative Director is the creative liaison between the network and the On-Air staff, the ideal candidate must work well with all levels of management at BET Networks to support the brand in a cooperative manner. The ideal candidate is a strong creative manager who is skilled at production, is budget-oriented and who can anticipate production needs and manage workflow to achieve outstanding results while ensuring that high-quality work is delivered on-time, on-budget and on-brand.