• Senior Manager, Brand Marketing - Comedy Central

    Job Locations US-CA-HOLLYWOOD
    Brand
    Comedy Central
    iCIMS ID
    2018-8790
  • Overview and Responsibilities

    The Sr. Manager of Brand Marketing will support the development and execution of 360-degree paid consumer and trade marketing campaigns for Comedy Central’s series, specials and tentpole events. Reporting to the Vice President of Brand Marketing & Media Planning, this role will manage entire media campaigns from beginning to end and is responsible for campaign execution across all media channels including: TV, Digital, OOH, Radio, and Print.

    The ideal candidate will have experience in a Brand Marketing role at a television network or film studio, and is comfortable in a fast-paced environment.

     

    CONSUMER MARKETING

    • Support the development of paid media campaigns for Comedy Central’s series, specials and trade efforts
    • Manage media timelines and execute plans across all media channels: TV, Digital, OOH, Radio, and Print
    • Work with internal and external partners to ensure media plans are on-strategy, on-time and on-budget
    • Provide feedback and insight on media buys with all partners to ensure strategic and creative cohesion
    • Ensure on-time and accurate development, trafficking, delivery, and running of all assets for each campaign
    • Work closely with Director and VP to develop essential communication documents and manage their distribution among key stakeholders including: strategic media briefs, campaign recap decks, one-sheets, etc.
    • Ensure all branding and key info is on strategy without sacrificing brand integrity
    • Participate in all media briefings and weekly status meetings
    • Serve as department liaison with internal teams including: Audience Solutions, Brand Creative, Content Distribution, Development, Production, Publicity, Programming, and Research

     

    DATA, RESEARCH, & ANALYTICS

    • Translate key research reports into strategic recommendations
    • Review and analyze ratings performance to determine effectiveness of marketing plans
    • Monitor live campaigns and make real-time adjustments to optimize toward campaign objectives
    • Work closely with media agency to develop post-campaign reporting and analysis

     

    BUDGETS

    • Track spending for media campaigns and ensure efforts stay within budget
    • Create POs and approve invoices to ensure vendors are paid on time
    • Actualize cost reports per project at the completion of each campaign

    Basic Qualifications

    • Bachelor’s Degree (in Marketing or Business preferred)
    • 5+ years of experience executing paid advertising campaigns for an entertainment brand across all media channels (TV, Digital, OOH, Radio, Print and Paid Social)
    • Extensive experience planning and executing cross-channel TV buys across National, Local and Satellite providers
    • Proven track record executing robust digital ad campaigns with multiple tactics and advertising partners
    • Deep knowledge of analytics tools (ComScore, Simmons, Nielsen, etc.) as it relates to campaign objectives
    • Travel required (10-15%)

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