• Senior Manager/Manager, Audience Development - BET

    Job Locations US-NY-New York
    iCIMS ID
  • Overview and Responsibilities

    BET Digital is seeking a Senior Manager/Manager of Audience Development to support channel management for BET’s YouTube channels. This individual will be an instrumental member of the BET Digital/Viacom Digital Studio team and manage scheduling, publishing, and optimization of BET’s content on YouTube. Additionally, this individual will work closely with the Content Development, Design, Production, Analytics, and Marketing teams to drive continuous growth in consumption and engagement.



    • Maintain a comprehensive and up-to-date YouTube programming grid
    • Create video playlists that maximize views and watch time of available content
    • Closely monitor YouTube Analytics and Comments to make programming and content creation recommendations
    • Optimize titles, descriptions, and tags for both upcoming and existing content
    • Create and implement annotations for videos where appropriate
    • Partner with Design team to continuously improve thumbnail and end-card templates
    • Partner with Content, Design, and Analytics teams to generate variants of headlines, thumbnails, and copy for A/B testing
    • Work closely with paid campaign managers to shape YouTube content marketing plans 
    • Maintain an extensive knowledge of popular channels, video formats, and trends in social video creative and positioning
    • Share knowledge of YouTube platform and functionality, including algorithm preferences, successful channel-building strategies, and tactics
    • Advise on social best-practices across all social and digital video content
    • Manage dispute resolution for claimed content
    • Attend classes, workshops and panels to stay up-to-date on social best practices and optimization

    Basic Qualifications

    • Bachelor's degree
    • 3-5 years of programming, optimization, and community management in social media and YouTube space

    Additional Qualifications

    • Knowledge of social research tools
    • Strong quantitative skills, including analytical abilities and math proficiency
    • Demonstrated critical thinking and problem solving abilities
    • Excellent verbal and written communication skills
    • Enjoys collaboration and teamwork
    • Passion for content tailored to African American and Urban Culture audiences
    • Ideal candidate is YouTube certified, but can happen upon hire


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