• Senior Manager, E-Commerce Retail Marketing - Nickelodeon

    Job Locations US-NY-New York
    Brand
    Nickelodeon
    iCIMS ID
    2018-8880
  • Overview and Responsibilities

    This position will report to a Director on the Retail Marketing team and focus on developing a full range of marketing programs to support Nickelodeon’s consumer products. In this role, the Senior Marketing Manager will be the point person for their counterparts on the Sales Team and will have a hand in all aspects of bringing Retail Marketing programs to life, with a focus on ecommerce. This person will work hand in hand with each level of the Retail Marketing and Sales Team touching ideation, asset development, project management, timelines, organization, and presentation development.

    Responsibilities

     

    • Contribute to all phases of marketing program development including ideation, planning and execution to drive consumer product sales at retail
    • Support the Retail Sales team with marketing strategies, presentation materials and seamless execution of programs
    • Manage the overall customer experience for ecommerce marketing campaigns, using performance data to optimize the journey and drive conversion
    • Lead execution of campaigns on Amazon Advertising platform, included but not limited to oversight of yearlong search and media campaign budget, and regular timely reporting
    • Partner with key stakeholders such as Franchise Planning, Retail Development, and Nickelodeon Creative Resources to guide the development of marketing campaign presentations for both short and long term plans
    • Brief internal and external creative agencies on both strategic and tactical marketing elements, while managing creative timelines, providing feedback and submitting for approvals
    • Maintain and update all marketing communications (i.e. retail calendars & one sheets) and make sure that all materials are distributed internally so that teams are well versed on initiatives
    • Work with key retail contacts to ensure smooth submission and execution on all marketing requests at account level (i.e. roll-out schedules, signage for events/promotions, complimentary digital support, etc.)
    • Support in the development of social media and ancillary media strategy and requests for his/her key accounts
    • Assist with management of the Retail Marketing budget by ensuring that all charges are noted and invoices are submitted in a timely fashion
    • Continually research, liaise with new technologies to test and learn innovative ways to help drive consumer engagement
    • Assist with other team projects as needed, outside of his/her key accounts, including multi-platform media campaigns, promotional events, trade presentations, etc.

    Basic Qualifications

    • 4+ years’ experience in ecommerce, consumer products, marketing or related field
    • Bachelor’s degree OR applicable progressive experience in retail, marketing, creative agency, licensing, consumer products fields may be considered in lieu of education
    • Experience managing campaigns in the Amazon Advertising platform

    Additional Qualifications

    • Creative team player with high energy and a passion for product, entertainment, and marketing
    • An analytical mind; able to provide insightful conclusions and recommendations based on trend data and market research
    • Solution-oriented
    • Knowledge of and passion for trends
    • Social media and technology savvy
    • Excellent creative writing and grammatical skills; copy writing and review skills
    • Keen eye for design
    • Strong experience with PowerPoint, Excel, etc. Photoshop/Illustrator, if possible
    • Exceptional phone and inter-personal skills
    • Excellent planning and project management competencies
    • Excellent organizational skills and deadline management
    • Strong verbal and written communication skills including meeting facilitation and presentations
    • Ability to effectively communicate complex and/or controversial topics and concepts to a wide and diverse audience
    • Ability to effectively elevate strategic concerns to senior management in a timely and accurate manner
    • Ability to develop strong working relationships with management and external resources. Strong knowledge of cross team collaboration
    • Sound judgment and ability to provide information toward the determination of process and strategy
    • Ability to exercise high degree of professionalism
    • Strong understanding and application of managerial concepts and techniques in areas such as project management, idea creation, and cross-team effectiveness
    • Demonstrated leadership in fostering continuous learning, empowerment, involvement, and opportunities
    • Ability to establish an independent view, effectively collaborate in decision-making, and motivate others, especially during difficult situations
    • Ability to provide inspiration and enhance team communication
    • Strong business ethics
    • Clear strategic vision combined with actions that are defined and executed with urgency

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