The Sr. Director or Director of Audience Development & Digital Marketing will be a key member of BET Digital’s team, and will play a critical role in driving innovative, actionable and efficient digital audience development and marketing campaigns that build awareness, drive traffic, and create overall business value to support the growth of BET Digital’s network of sites, apps, social footprint, and third party partnerships.
This role is responsible for collaborating with a variety of key constituents, including the Editorial Newsroom, Ad Operations, Production, UX & Design, Network Marketing, and Digital Analytics & Research teams. Charged with setting strategy and overseeing a robust budget, this individual will execute and oversee all of BET Digital’s traffic/customer acquisition and marketing campaigns via all available channels including search, email, display, and social. The Sr. Director or Director will be a key leader and a respected voice in the overall strategy and direction of BET Digital, and will report directly to the VP of Digital Strategy, Operations and Business Intelligence, and be based in New York.
- Leverage internal and 3rd party data to develop, execute, and oversee innovative, creative, efficient, and effective marketing strategies that raise awareness, grow traffic and increase usage and consumption of BET Digital’s content, products, and tentpole events
- Create innovative and measurable on-brand digital marketing programs (SEM, SEO, Facebook, display, among others) for all platforms and products
- Develop culture and processes for relentless optimization of digital marketing campaigns through iterative process of testing, evaluation and adjustment
- Oversee and manage the efficient and effective allocation of budget and resources to deliver against goals and digital priorities
- Lead the development of strategic marketing/traffic/customer acquisition partnerships, creative executions, and influencer programs
- Evaluate, hire, and develop relationships with existing and new platforms, partners and vendors; review, recommend, and manage tools, services, and vendors
- Partner with Digital Analytics UX & Design, Editorial and Product teams to align with key BET Digital priorities, and measure progress against digital marketing goals
- Train, educate, lead and influence your BET Digital peers to align with your goals/needs to produce a high-performing team of digitally-savvy customer/traffic acquisition marketers serving the strategic goals of the business