• Director, Marketing & Partner Insights

    Job Locations US-IL-Chicago
    Brand
    Viacom
    iCIMS ID
    2018-9042
  • Overview and Responsibilities

    The Director reports to the Vice President of Viacom Marketing and Partner Insights. The ideal candidate is a team leader possessing forward-thinking analytical skills with a background analyzing on-air, digital and convergent research quantitatively and qualitatively.

     

    Responsibilities Include:

    • Provide strategic research and data insights to Viacom television Ad Sales, Pricing & Inventory, and Ad Sales Marketing, and strategy groups
    • Serve as an expert on broadcasting and digital brands, their target audiences, consumer insights, behavior and content consumption
    • Assist in the development of audience insights, channel positioning, and advertising effectiveness
    • Develop innovative and insightful initiatives that competitively position and distinguish Viacom on-air and digital brands in the marketplace
    • Present insights to both internal and external stakeholders
    • Participate in meetings, offering insights, and share best practices
    • Partner with stakeholders in the creation of sales presentations, strategies, and materials
    • Working alongside a Director in the generation of tracks and reports, sales presentations and 1-sheets, programming analyses, promo effectiveness and sales estimates tracking and liability

    Basic Qualifications

    • 8+ years in related media research 
    • Proficiency in Nielsen based applications and digital/VOD/social systems and measurement (comScore or Omniture) 
    • Expertise using consumer based studies: MRI, YouGov
    • Advanced Microsoft Office skills: PowerPoint, Excel, Word 

    Additional Qualifications

    • Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests
    • Stay informed of industry news, emerging resources, measures and be the go-to source/resource for Ad Sales
    • Be an expert in categories that are vital to your regional office (e.g. CPG, Retail)
    • A comfortable and experienced public speaker and presenter
    • Extensive background in creating custom presentations using a variety of resources
    • Experience supervising, motivating, mentoring and training a research staff
    • Works well both independently and within a large group dynamic
    • Strong research and analytical skills, with an ability to identify trends, draw valid conclusions, make insightful recommendations and create dynamic presentations

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