The Manager of Audience Development will report to Vice President, Audience Development and will partner with our Brand leads, Product and Partner Management team to support initiatives to drive new app installs and build engagement with our existing users. The Manager will help develop, execute and analyze paid mobile and emerging platforms media campaigns specific to our TV Everywhere (TVE) apps. The ideal candidate has experience managing digital marketing campaigns across social, search, OTT and mobile, with a commitment to performance-based results and data-driven insights.
The ideal candidate will be someone who is highly analytical, quantitative, who is also nimble and creative with the ability to think critically and incorporate data and testing into the decision-making process. This candidate will be able to build relationships with internal stakeholders and 3rd parties to help drive results.
Mobile & Emerging (M&E) Platforms team oversees strategy & operations, marketing, and customer support of domestic TVE apps for MTV, VH1, Comedy Central, Paramount Network, Logo, TV Land and CMT as well as other brand apps. We also develop strategy for product/content expansion on new and emerging platforms and assess 3rd party tools and vendors to improve our apps.