• Manager, Audience Development Mobile & Emerging Platforms

    Job Locations US-NY-New York
    Brand
    Comedy Central
    iCIMS ID
    2018-9059
  • Overview and Responsibilities

    The Manager of Audience Development will report to Vice President, Audience Development and will partner with our Brand leads, Product and Partner Management team to support initiatives to drive new app installs and build engagement with our existing users. The Manager will help develop, execute and analyze paid mobile and emerging platforms media campaigns specific to our TV Everywhere (TVE) apps. The ideal candidate has experience managing digital marketing campaigns across social, search, OTT and mobile, with a commitment to performance-based results and data-driven insights.

     

    The ideal candidate will be someone who is highly analytical, quantitative, who is also nimble and creative with the ability to think critically and incorporate data and testing into the decision-making process. This candidate will be able to build relationships with internal stakeholders and 3rd parties to help drive results.

     

    Mobile & Emerging (M&E) Platforms team oversees strategy & operations, marketing, and customer support of domestic TVE apps for MTV, VH1, Comedy Central, Paramount Network, Logo, TV Land and CMT as well as other brand apps. We also develop strategy for product/content expansion on new and emerging platforms and assess 3rd party tools and vendors to improve our apps.

     

    Responsibilities

     

    • Collaborate with brand stakeholders to develop and execute data-driven audience growth plans for our TVE apps across all platforms
    • Manage reporting to measure the performance of audience development initiatives and optimize them according to business goals
    • Use reporting and analytics to inform programs and measure results
    • Manage paid social and digital media campaigns to drive installs and engagement
    • Partner with key internal stakeholders, including marketing, content and technology, to increase downloads, user engagement and key KPIs
    • Maintain relationships with existing vendors and media partners to maximize performance, efficiency and to stay current with latest products and features
    • Create wrap-up decks and case studies for internal stakeholders

    Basic Qualifications

    • BA or BS from accredited four-year university. Degree in quantitative fields a plus
    • 4+ years experience in consumer-focused audience development and digital marketing, with at least 2 years of experience working on growing app installs/usage

    Additional Qualifications

    • Hands-on expertise with the full paid acquisition process – budgeting, campaign setup, testing, reporting, optimization
    • Fluency in all aspects of app acquisition and re-engagement campaigns, including Facebook lookalike audiences, segmented audience targeting, etc.
    • Strong analytical and communication skills, time management, and attention to detail
    • Expert knowledge of best practices for running campaigns on Facebook Ads, Google UAC, Apple Search Ads, and other ad platforms
    • Experience in data-driven full funnel marketing optimization and analysis 
    • Experience driving data-informed targeting and segmentation marketing
    • Experience working with third party ad tracking vendors (e.g. Tune, AppsFlyer, Kochava, Adjust) is preferred
    • Familiarity with TV business, in general, and particularly TVE apps
    • Ability to clearly articulate and present initiatives to creative and technical teams alike and build rapport with key stakeholders
    • Other app growth/retention-related experience (e.g. app store optimization, push notifications) a plus
    • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint)
    • Strong grasp of analytics tools and ability to run reports, interpret data, and uncover insights

     

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