• Analyst, Marketing & Partner Insights

    Job Locations US-NY-New York
    Brand
    Viacom
    iCIMS ID
    2018-9234
  • Overview and Responsibilities

    The Marketing & Partner Insights Analyst will be responsible for supporting the research needs of Viacom’s young adult brands for our sales and marketing teams and for supporting key research projects and initiatives.

     

    • Support research needs of National Ad Sales team with ad hoc requests and special projects
    • Utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace
    • Draw insights from secondary sources to establish value of Viacom networks to advertising partners
    • Keep on top of Industry trends and key consumer insights
    • Produce essential reports that keep sales informed and provide strategic positioning for our networks and digital platforms
    • Present network and program performance metrics, competitive advantages, and thoughtful research stories to Ad Sales in regular meetings
    • Support Managers and Director on additional projects as necessary

    Basic Qualifications

    • Internship with national cable or broadcast network
    • Knowledge of media metrics/math and measurement methodologies
    • Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) and/or digital measurement systems (Omniture, comScore, @Plan, etc.)
    • Knowledge of syndicated data systems (MRI, YouGov, Kantar, etc.)
    • Strong Microsoft Office skills (Excel, PowerPoint, Word)
    • Strong oral and written communication skills
    • Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask
    • Related college degree

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed