The Marketing & Partner Insights Analyst will be responsible for supporting the research needs of Viacom’s young adult brands for our sales and marketing teams and for supporting key research projects and initiatives.
- Support research needs of National Ad Sales team with ad hoc requests and special projects
- Utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace
- Draw insights from secondary sources to establish value of Viacom networks to advertising partners
- Keep on top of Industry trends and key consumer insights
- Produce essential reports that keep sales informed and provide strategic positioning for our networks and digital platforms
- Present network and program performance metrics, competitive advantages, and thoughtful research stories to Ad Sales in regular meetings
- Support Managers and Director on additional projects as necessary