• Vice President, ANALYTICS & INSIGHTS

    Job Locations US-NY-New York
    iCIMS ID
  • Overview and Responsibilities

    Viacom is seeking a VP, Analytics, Insights and Attribution in the Audience Science division.

    The Audience Science team serves as an internal media strategy, planning, activation and analytics team within Viacom. Its client portfolio is inclusive of all Viacom Media Networks and Live Events (e.g. BET, MTV, Nickelodeon, VH1, etc.).


    This role is responsible for managing a team that drives a system of data, analytics and technology which sits at the center of all media decisions and ensures efficient ROI. Daily duties include handling reporting and analysis for all Audience Science team media campaigns, ranging from Daily Ad Hoc reports to deeper campaign wrap-ups, plus advanced analysis of media investment across ASG.


    As well, this role serves as the key lead on a) the technical implementation and maintenance of ASG’s performance dashboard; and b) BI and data ingestion solutions inclusive but not limited to CDP’s, DMP’s and CRM platforms. The VP, Analytics, Insights and Attribution will also be responsible for discovering new data partners both in technology and consumer information data and be able to merge those sets to both activation and insights teams.


    Ideally this individual has worked across both Branding and Direct Response campaigns and is able to wear many hats including; analyst, storyteller, manager and data systems architect.


    • Lead the team that handles the daily manual reporting for all campaigns across all media channels ranging from display (desktop + mobile), Facebook/Instagram, Twitter, Pre-Roll, Linear, Research attribution studies and more.
    • Serve as the main lead on ASG’s Consumer Data Platform (CDP) – inclusive of multiple tech stacks -- that will allow Viacom to gather, store and manage identified 1st party data (ie: live events and registration data) and be able to model and draw insights from those data sets
    • Oversee all campaign attribution implementation including day-to-day implementation and of high level digital and linear attribution ROI analysis.
    • Serve as the owner/expert on ASG’s third-party data business intelligence marketing hub (e.g. Data Aggregators) with actionable dashboards, closely managing existing dashboards, launching new ones, and leading any data platform migrations.
    • Ensure proper structure, protocol, taxonomy, nomenclature implementation for all ASG media investments.
    • Ensure the Analytics & Insights and Attribution group is providing in-depth, digestible and visual campaign analysis for all campaigns in a timely manner. Present findings with senior management during client campaign re-cap meetings.
    • Attend and/or delegate appropriate attendance for Client Planning meetings to be fully in sync with Client KPIs from the start.
    • Establish Benchmark reporting across all media that includes Audience Science media, Entertainment Benchmarks and, where feasible, vs. outside agency performance.
    • Establish case studies that can be used to showcase key successes, identify business opportunities, drive creative ideation, and assist with media planning.
    • Work directly with Account Services VP, Strategic Planning VP and Clients in answering Brand questions related to reporting and analytics.
    • This position will report to the SVP of Audience Science, but will also be expected to extensively support the entire team.
    • Work on and/or delegate appropriately ad hoc analytics presentations for team SVP and EVP.
    • Effectively Manage a team of 7-10 analysts and data scientists.


    Basic Qualifications

    • 7-10 years of experience in digital media reporting and analytics, preferably at a media agency (in the entertainment vertical). The ideal candidate should have extensive hands-on experience in analyzing digital campaign data, including programmatic, across desktop + mobile display, pre-roll, native, social, etc. with an emphasis on Tune-In and Live Events campaigns
    • Experience launching and managing large-scale Consumer Data Platforms is critical.
    • Experience with Business Intelligence tool’s Tableau, DOMO, Datorama, etc.
    • Experience with Digital Direct Response analytical framework and / or Nielsen Tune-In and ratings data
    • BA/BS or MS degree in a quantitative area of study (Economics, Mathematics, Statistics, Finance, or Computer Science).
    • Superb reporting and advanced analytical skills.
    • Should have extensive experience leading a team of 7-10+.
    • Candidate must be a team player with a “can-do” attitude, who exhibits a deep passion for data & analytics, problem solving. Is not afraid to roll up their sleeves and get immersed in the data
    • Candidate must have an entrepreneurial drive, passion, and natural curiosity for the work.
    • Candidate must be a self-starter who will be able to ‘hit the ground running’ working independently to quickly deliver results to senior management and clients.
    • Candidate must be highly flexible to the ever-changing needs of the digital marketing world.
    • Must be comfortable working in a fast-paced and high-pressured environment, serving over 15+ clients at one.
    • Must have strong presentation skills and be able to translate detailed analysis to clients in an effective manner.
    • Must have extensive computer skills including advanced knowledge of Microsoft Excel, Word, and PowerPoint, Tableau, Database Management.



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