• Manager, Global Consumer Insights- Viacom

    Job Locations US-NY-New York
    iCIMS ID
  • Overview and Responsibilities

    Viacom Global Consumer Insights is responsible for developing a deep understanding of Viacom audiences around the world, then disseminating those findings within the company and beyond. Through multi-country research and insights initiatives, we support all Viacom corporate teams. We collaborate with consumer insights teams in the US and abroad to champion regional findings and coordinate global results, contributing to Viacom’s vast audience expertise.


    The Viacom Global Consumer Insights Team, is seeking an enthusiastic Manager, Global Consumer Insights to lead certain consumer insights projects and support others on behalf of Viacom Media Networks’ suite of brands Nickelodeon, MTV, Comedy Central, Paramount Network, BET. The Manager will help support the team responsible for providing consumer-driven insights on the rapidly changing, complex media landscape and will work on projects covering a wide range of topics that could span new content distribution models such as VMVPDs, Direct-to-consumer and mobile video products, emerging technologies such as smart assistants, VR, 4K, as well as off-screen experiences and much more.  The position requires excellent research skills and superior attention to detail as well as the ability to see patterns and connect insights among consumers. A passion for media is a must. The role will be based in New York.


    Responsibilities include: 

    • Work with the Director to design, field, coordinate, analyze and disseminate qualitative and quantitative research projects including surveys, focus groups, online research, ethnographies, and trend analyses
    • Work with the Director to support the overall business in insights projects as the expertise center through best practice and thought leadership; where required, act as project manager for primary projects when called upon
    • Create insights presentations using both primary and secondary data sources (e.g. Hub Entertainment Research, Parks Associates, eMarketer, MRI or other third-party research vendors) that tell compelling, strategic stories about consumer behavior
    • Serve as a valuable resource for consumer trends, attitudes and media behaviors
    • Assist with evaluation, training, access and roll-out of current and future syndicated research tools, subscriptions and insights systems used across the company
    • Execute on some delegated RFP processes and administrative tasks for primary research projects including Purchase Orders, Finance and Legal
    • Work closely with brand and international teams to leverage developments, systems and processes where possible as well as roll out information/projects

    Basic Qualifications

    • 4+ years of experience in consumer insights, preferably in the media space
    • Bachelor’s degree
    • Must be fluent in MS Office; possess expertise with PowerPoint, Excel
    • Experience with syndicated reporting databases and tools such as MRI, YouGov, IMS Clear Decisions

    Additional Qualifications

    • Positive attitude, strong interpersonal skills and ability to form strong professional and working relationships
    • Strategic thinker with strong analytical skills and the ability to find and tell a clear story based on data
    • Self-starter who is energetic & enthusiastic, adaptable & customer-oriented
    • Naturally curious, collaborative and passionate about consumer behavior and the media industry
    • Must work well under pressure and be able to meet multiple deadlines simultaneously
    • High attention to detail and accuracy, with excellent communication skills (written and verbal)
    • Ability to manage and work both independently and as part of a team
    • Interest in digital, social, emerging technology


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