• Manager, Brand Insights - BET

    Job Locations US-NY-New York
    Brand
    BET
    iCIMS ID
    2018-9592
  • Overview and Responsibilities

    The Brand Insights, Content and Marketing Research Team at BET Networks is responsible for developing, executing, synthesizing, and leveraging consumer insights to inform the BET Networks Enterprise including leadership, development, press and marketing.  The Strategic Insights and Research department is built on the foundation of an expertise in broad-based insights into the African American Consumer Market, and specifically their content consumption attitudes, behaviors and evolving lifestyles.  The Senior Manager will report to the VP of Consumer Insights and Marketing Optimization and support all research efforts for the BET brands.  The ideal candidate is an experienced Media Research professional with a deep knowledge of, and passion for media, entertainment content and the African American consumer market. They should also have a solid base of experience in research design, execution and analysis.   

    •  Support the research team to develop, track, and present a holistic understanding of the brands across the BET Networks enterprise.
    • Help manage proprietary online research panels and vendor partners
    • Provide research and insights to the BET Networks Marketing group to inform show/brand positioning, audience targeting and engagement, creative campaign development and media planning
    • Provide pre-launch awareness/intent-to-view tracking and post launch effectiveness analysis of our key franchises.
    • Work closely with the research vendors to deliver content based insights, including pilot tests, show testing and studies to support the maintenance of key franchises
    • Work with the Analytics team to deliver show recaps

    Basic Qualifications

    • 3+ years of related research experience, including Marketing and Content Research
    • Bachelor degree or higher
    • Solid experience in qualitative research, including moderating focus groups, conducting in-depth interviews, analyzing qualitative research analyses

    • Solid experience with pilot and show testing

      Experience in quantitative research, including survey design and analysis

    Additional Qualifications

    • Able to turn complex/intricate analyses into clear, easy-to-understand “story-telling” presentations
    • Excellent interpersonal skills which will enable candidate to interact with a wide range of personalities/styles and establish effective relationships at all levels of the organization. 
    • Self starter, highly proactive, and collaborative.

     

     

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