The Brand Insights, Content and Marketing Research Team at BET Networks is responsible for developing, executing, synthesizing, and leveraging consumer insights to inform the BET Networks Enterprise including leadership, development, press and marketing. The Strategic Insights and Research department is built on the foundation of an expertise in broad-based insights into the African American Consumer Market, and specifically their content consumption attitudes, behaviors and evolving lifestyles. The Manager will report to the VP of Consumer Insights and Marketing Optimization and support all research efforts for the BET brands. The ideal candidate is an experienced Media Research professional with a deep knowledge of, and passion for media, entertainment content and the African American consumer market. They should also have a solid base of experience in research design, execution and analysis.
Solid experience in qualitative research, including moderating focus groups, conducting in-depth interviews, analyzing qualitative research analyses
Solid experience with pilot and show testing
Experience in quantitative research, including survey design and analysis