The MTV & VH1 Insights & Strategy team exists to put consumer and culture understanding at the center of everything MTV and VH1 do. By staying on top of content trends, consulting syndicated research, and conducting ad hoc quantitative and qualitative research, our purpose is to create guidelines that lead to more relevant content and ultimate more time spent with our brands.
The Senior Director provides strategic direction to advise senior leadership and various departments across content development, creative marketing and brand strategy. This position will serve as a key resource for the SVP Strategy & Insights for MTV, VH1 & Logo, working on strategic recommendations backed with qualitative and quantitative research.
Provide analyses that generate a clear understanding of the target audience, original programs, brand perception and marketing campaigns
Oversee and interpret brand tracking efforts to assess brand strengths, weaknesses and opportunities
Support the marketing department with consumer insights that lead to more effective creative
Provide cultural context to drive existing and new content development, assessing viability and recommending optimizations
Oversee the execution of quantitative and qualitative research projects and communicate findings to appropriate audiences, including senior management
Consult the latest content and consumer trends through syndicated research resources
Serve as an expert on consumer trends, attitudes and media behaviors affecting the entertainment and media industry
Collaborate with and manage external research vendors, and serve as overall lead on projects
Work on usability testing and projects related to all digital businesses
Create ground breaking thought leadership research projects that help the entire organization understand target audiences
Keep abreast of the latest media, culture, technology and consumer lifestyle news and trends
Provide strategic research support and substantial, actionable insights
Travel will sometimes be required to conduct research across the U.S.