The Vice President of Consumer Insights and Marketing Optimization will be responsible for developing, executing, synthesizing, and leveraging research, advanced analytics, and other sources of insight to inform the management of BET in programming, development, press, marketing and scheduling. The ideal candidate is an extremely experienced Media Research professional with a deep knowledge of, and passion for media, entertainment and consumer insight, and outstanding people leader. This person will synthesize insights from qualitative, quantitative and big data analytics to provide expert strategic guidance on content creation and content performance for multi-platform viewing. Reporting to the SVP, Consumer Insights, BET, this individual will lead a team with varying levels of experience and be a true partner to the BET team.
Work with the SVP to build, manage, and create the strategic vision and executional roadmap for the department’s new Insights Strategy
Provide Strategic Consultancy to the BET Development and Marketing teams. Taking a passion for the consumer and the BET audience and driving it into action as a change agent who leads through influence, navigates organization structures, and advocates for viewer needs
Pursue and guide the best research approach through qualitative and quantitative consumer insights initiatives to drive excellent, impactful insights that move strategy forward and keep the fan in the center of the decision-making process
Drive development with an upstream development assessment plan to help find potential programming ideas
Work hand-in-hand with the Development team to maximize linear and multi-platform performance, linked to create fandom
Serve as a key driver in the Greenlight to Tune In process
Create & align new/predictive tools for driving tune in with BET and Cross Viacom Marketing including fan targeting, strategy development, brief development and content optimization
Work with Marketing and cross Viacom Advanced Analytics research teams to create tools using big data analytics, predictive modeling and fan journey mapping using new approaches and design to drive marketing effectiveness
Lead through a direct report the insight creation to inform digital content for the network. Provide direction to assist the integration of new content whitespaces for the team
Lead and develop a highly functional team of insights professionals.