• Creative Director, Promos - Comedy Central

    Job Locations US-NY-New York
    Brand
    Comedy Central
    iCIMS ID
    2018-9820
  • Overview and Responsibilities

    The Creative Director, Comedy Central Brand Creative, will manage, develop and produce highly comedic, pioneering, hilarious, innovative, brand-defining creative that ignites and entertains fans in all the places and spaces they experience Comedy Central.

     

    Responsibilities

     

    • Become an integral part of a team of creatives whose goal is to maintain the highest level of comedic sensibility in all promotional materials produced for Comedy Central. 
    • Translate creative strategies into marketing campaigns intended to entertain and excite consumers.
    • Serve as a department liaison, responsible for communication with other internal teams (development, programming, etc.) as well as external partners (show contacts, outside vendors, etc.).
    • Manage producers, and yourself, with the goal of creating compelling creative directions, develop groundbreaking creative concepts, and pitch brand-specific ideas that will launch new show campaigns, generate tune-in and engagement, and build the voice and shareability of Comedy Central content.
    • Script strongly compelling and comedic campaign concepts and treatments, while also helping more junior writer/producers to write copy and scripts that bring to life the brand and delivers on creative brief objectives and strategies. 
    • Spearhead production, and oversee junior producers in their production, of all materials produced in support of creative campaigns for CC’s new and returning series.
    • Develop original copy, concepts, scripts, ideas and pitches that work within Comedy Central’s voice and tone.
    • Lead creative development and inspire a high level of creative standards for all collaborators— working closely with our design/multi-platform/social strategy departments to create a cohesive campaign that translates across all platforms.
    • Lead all facets of pre-production — directing and shooting of original promos as needed.
    • Deliver compelling, concise and professional creative pitches to both internal and external executives.
    • Utilize strong, high-level, conceptual thinking to create work that can be campaignable across all screens.
    • Foster and contribute to an environment of collaboration.
    • Generate creative that connects to our audience and inspires them to share/watch/talk about Comedy Central.
    • Create dynamic, sharable, entertaining, written content for all social channels.
    • Live and breathe comedy and view life through a comedic lens.
    • Partner and collaborate closely with VP Brand Creative and brand creative peers to ensure concepts resonate, break new ground, meet goals and drive desired results team and brand-wide.
    • Push creative boundaries and establish high-level creative, and comedic, standards that resonate with fans and across all screens.
    • Bring an original and dynamic dimension to the department.

    Basic Qualifications

    • 10+ years hands-on experience as writer/producer, with 2-3 years in a lead creative capacity.
    • College degree.

    Additional Qualifications

    • Directing/writing/producing experience for television/content/advertising.

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