• Manager, Integrated Marketing (CMT/TV Land) - Velocity

    Job Locations US-NY-New York
    iCIMS ID
  • Overview and Responsibilities

    The Manager, CMT/TV Land Velocity position reports into the Director level.


    In this role, you will partner with Ad Sales to help ideate and develop convergent campaigns for sponsor brands across various CMT and TV Land media.


    Following sale, the role will pivot to execution of these digital, social, and on-the-ground sponsorship programs for the networks.

    As Manager, you will interface with teams including clients, media agencies, Ad Sales, on-air, production, social media, site editorial, legal, and external vendors.


    • Work with sales, programming and creative departments in order to facilitate concept development and execution of linear, digital, and social business
    • Author support materials for the advertising sales force, including standard sponsorship packages and custom convergent programs
    • Coordinate with marketing and sales to address client feedback and/or changes to a marketing proposal/concept
    • Track, communicate and disseminate client sponsorship information in order to provide oversight and a constant flow of communication
    • Monitor progress on all outstanding custom pitches and update reports accordingly
    • Work closely with Director and support staff to architect cross-platform marketing programs rooted in digital and social that elevate integrated marketing and advertising sales initiatives across a portfolio of key national clients
    • Through strategic thinking, help follow and translate industry insights and pop culture trends to social monetization tactics
    • Work closely with CMT and TV Land social and digital teams to identify ways to leverage digital and social platforms to reach and benefit advertising clients
    • Liaise with Integrated Marketing counterparts, sales and inter-department members (i.e. editorial, music & talent, digital production, legal, events, etc.) to customize sponsorship packages and conceptualize ideas with a focus on digital/social video distribution based on programming assets, consumer behaviors, insights and marketplace intelligence that align with client RFPs
    • Be the main point of contact for timelines, budgets, production shoots, and overseeing content design and creative, etc.
    • Track delivery, making optimization recommendations and capture campaign performance measurements in collaboration with research departments and social teams to analyze and present in wrap up reports/presentations

    Basic Qualifications

    • Bachelor’s degree with 3-5 years’ experience in Ad Sales, integrated marketing and/or agency experience
    • Microsoft PowerPoint & Presentation skills a must 

    Additional Qualifications

    You should be a team player, a fan of our content, talent and franchises, and have a passion for developing innovative and creative sponsorship solutions for clients that are engaging, drive revenue and provide meaningful solutions to challenges posed in Viacom client RFP’s.

    • Graphic design skill a plus 
    • Client-focused mind-set while understanding the needs of ad sales and the channels
    • Excellent project management and research skills
    • Interest in social media and digital platforms
    • A wizard in Microsoft PowerPoint, Excel and Word
    • Creative writing skills in addition to excellent oral and written communication skills
    • Unique balance of disciplined strategic thinking and creative passion
    • Ability to manager both up and down
    • Well-organized, detail-oriented, ability to prioritize and multi-task
    • A problem solver attitude and the desire to tackle projects with the gusto of a startup employee
    • Impeccably high standards for quality work
    • Bravery in owning the room


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