• Content Director, VidCon

    Job Locations US-MT-MISSOULA | US-CA-HOLLYWOOD
    Brand
    VidCon
    iCIMS ID
    2018-9852
  • Overview and Responsibilities

    The VidCon Content Director sets editorial direction and manages the company’s content efforts devoted to engaging the VidCon audience year-round on the web, social networks, video platforms and podcasting services.  The Content Director is tasked with developing cross team editorial plans, building and maintaining a comprehensive editorial calendar, assigning editorial stories, writing, producing and editing video, text and image/graphic assets, and managing a web producer / editor. 

     

    The ideal candidate will have both a strategic editorial vision, as well as an ability to roll up sleeves and create content as part of a two-person content team.  The Content Director will also work closely with other groups at VidCon – specifically the conference content team and the marketing team – to align stories, posts and other editorial content to complement other efforts at VidCon.

     

    Specific Responsibilities

    • Launch, run and grow a year-round content organization within the larger VidCon conference organization
    • Develop content plans and editorial workflow and calendars
    • Produce content relevant to our three distinct audiences and our 3 adjacent audiences – with an early focus on the community/fan audience
    • Manage workflow and output with a writer/producer to create 10+ pieces of content daily across our channels
    • Provide strategic direction for our content channels and design
    • Create graphic elements that tie into our overall brand messaging
    • Develop a unique voice that resonates with our target audiences, but also one that dovetails with VidCon’s broader corporate goals
    • Set viewership, view and share goals in partnership with the GM, and report weekly on progress to meeting those goals
    • Build and maintain strong relationships with key content leads at other Viacom properties
    • All other duties as assigned

    Basic Qualifications

    • Bachelor’s degree preferred or equivalent work experience, journalism degree a plus
    • Minimum 5 years’ experience of successful content creation experience, with at least 2 years covering the online video market
    • Experience communicating with senior-level executive stakeholders
    • Knowledge of leveraging live events as a vehicle to drive year-round content goals
    • Demonstrated creativity, innovation and initiative
    • Passion for Online video- particularly on the fan / community side
    • Exceptional computer skills, including Google Docs, Microsoft Office and Adobe Creative Suite
    • Deep understanding of the inner workings of YouTube, Facebook, Instagram and Web from an SEO and audience development perspective
    • Ability to write snappy headlines and conceptualize thumbnails that will drive viewership
    • Excellent written communication
    • Minimum 2 years’ experience with HTML and website production, experience with Word Press a plus
    • A superstar with demonstrated success in cost effectively increasing traffic to digital properties.
    • Extremely knowledgeable and proven experience in the use of Social Media, Social Network and Blogs for the distribution of digital media content.
    • Strong leadership skills and the ability to balance creative thinking with strong attention to detail.
    • Deadline-oriented
    • Ability to thrive in a fast-paced, dynamic work environment
    • Travel up to 20%

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