• Research Analyst - BET Networks

    Job Locations US-NY-New York
    Brand
    BET
    iCIMS ID
    2018-9896
  • Overview and Responsibilities

    The Research Analyst will be responsible for the linear, digital, and social analysis and audience measurement of Viacom’s BET cable networks.

     

    Responsibilities:

     

    • Support research needs of the Programming, Marketing, Scheduling and National Ad Sales team with ad hoc requests and special projects
    • Utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace
    • Create thoughtful and innovative audience analyses in order to strategically position and distinguish our networks in the marketplace
    • Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
    • HHHelp Programming and Scheduling analyze and interpret data in order to optimize network schedule
    • Work with Marketing to evaluate on-air and off-air promotions/advertising
    • Work with Advertising Sales team to help craft sales stories
    • Draw insights from secondary sources to establish value of BET networks to advertising partners
    • Draw insights from secondary sources to establish value of BET Networks to advertising partners
    • Keep on top of Industry trends and key consumer insights

    Basic Qualifications

    • Related college degree
    • Strong Microsoft Office skills (Excel, PowerPoint, Word)
    • Affinity for numbers and data
    • Internship with national cable or broadcast network

    Additional Qualifications

    • Knowledge of media metrics/math and measurement methodologies
    • Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) and/or digital measurement systems (Omniture, comScore, @Plan, etc.)
    • Knowledge of syndicated data systems (MRI, YouGov, Kantar, etc.)
    • Strong oral and written communication skills
    • Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask

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