• Senior Research Manager, Business Intelligence

    Job Locations US-FL-Miami Beach
    Brand
    MTV
    iCIMS ID
    2018-9937
  • Overview and Responsibilities

    Brand Management Team information, analytical and insight counterpart (focal point):

     

    • Understand business needs and requirements in terms of information and insights for decision making;
    • Provide traditional and alternative data management and insight generation solutions based on identified needs.

     

    Deliver cross market support to Brand´s Content and Programming (LatAm) teams by providing a multiplatform view of performance and developing a deep understanding of markets, trends, changes in consumption, the digital wave, and general context to support strategic and tactical decision making of Brand´s management team.

     

    Management:

    • Execute governance model: It is responsible for coordinating with client areas and guaranteeing rituals execution;
    • Coordinate and manage commercial analyst team and identify needs in terms of research budget and resources;
    • Align with Brand´s management annual/monthly/weekly work plan - that enables internal planning and organization.

     

    Execute:

    • Provide brand´s management teams with a multiplatform view of performance across all platforms, especially out digital platforms;
    • Analyze and carry out, together w/ research team, target audience behavior studies within different markets;
    • Manage viewers panel and alternative information sources across markets along with Research and KNM Team;
    • Identify recurrent information needs/requests to create and develop dashboards and reports that allows client teams to understand audience behaviors under a self service scheme (coord. w/ K&D team for complex developments);
    • Identify data needs and coordinate with K&D team for information retrieval (e.g.: Marketing Investment data);
    • Assist with evaluating content placement and windowing, packaging, and acquisition;
    • Assist in the development of new properties Business Cases;
    • Perform rating projections and estimations - in different time horizons - for current and new properties.

    Basic Qualifications

    • 5+ years performing metrics-based business analysis in support of management decision-making for TV, online and other digital platforms, preferably within Latin America.
    • +2 years of experience in a digital focused industry
    • Proficient in IBOPE and Omniture software, ComScore, Application Annie and MS Office (especially Excel and PowerPoint).
    • 2+ years’ experience managing team members.
    • Fluency in English and Spanish, with excellent written and verbal communication skills. 

    Additional Qualifications

    • Analytical with the ability to think strategically, see the bigger picture and independently develop conclusions and recommendations based on research data.
    • Ability to package research results into actionable formats, and work cross-functionally to ensure the insights are well understood, correctly interpreted, and optimally applied.
    • Ability to apply expertise in research, and the presentation of data, to see beyond numbers and interpret findings into objective yet meaningful results.
    • Ability to tell compelling stories using insights - connects the dots and surfaces learnings from past research to apply today, while looking for themes and big ideas and socializes them without prompting.
    • Experience in utilizing cross-platform research data to create thoughtful and innovative audience analysis and be able to provide holistic analysis and insights on the brand as a whole.
    • Knows how to design a research project to meet the needs of the business question and can find which approach best serves the purpose.
    • Excellent presentation skills at all levels of an organization and especially to non-researchers.
    • Is a phenomenal communicator, written and verbal - can write concise, thoughtful summaries on short timelines, for executive audiences.
    • Knows how to design a research project to meet the needs of the business question and can find which approach best serves the purpose.
    • Excellent presentation skills at all levels of an organization and especially to non-researchers.
    • Is a phenomenal communicator, written and verbal - can write concise, thoughtful summaries on short timelines, for executive audiences.
    • Has mastered working with multiple stakeholders and peers in high stress environments, with varying personality types, and still be able to adapt communication and management style to achieve overall collaboration.
    • Highly motivated and proactive self-starter, superbly organized, strategic thinker who immediately recognizes tasks and executes without prompting.
    • Ability to manage resources to achieve project goals within time and budget constraints.
    • Excellent management skills, including the ability to clearly and consistently provide direction, feedback and development to team.
    • Experience within the Latin American market.
    • Experience within the digital industry

     

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