Us: The Content Innovation Analytics group at Viacom -- a team of marketing researchers, data scientists, and web developers taking programming/marketing research to the next level. We look at the world of consumer research and never fail to ask, “what else can we learn from this?”
You: a researcher experienced in surveys, transactional metrics (sales, viewership data, digital traffic, etc.), maybe social media sentiment analysis as well.
The Sr. Analyst will report directly into the department VP while managing, analyzing, and reporting results of research studies exploring the viewer relationship with programming from Viacom’s brand portfolio, including Comedy Central, MTV, VH1, BET and Paramount Network.