• Senior Analyst, Content Insights

    Location : CityStateForPosting New York, NY
    Job Locations
    US-NY-New York
    iCIMS ID
  • Overview and Responsibilities

    Us: The Content Innovation Analytics group at Viacom -- a team of marketing researchers, data scientists, and web developers taking programming/marketing research to the next level. We look at the world of consumer research and never fail to ask, “what else can we learn from this?”


    You: a researcher experienced in surveys, transactional metrics (sales, viewership data, digital traffic, etc.), maybe social media sentiment analysis as well.


    The Sr. Analyst will report directly into the department VP while managing, analyzing, and reporting results of research studies exploring the viewer relationship with programming from Viacom’s brand portfolio, including Comedy Central, MTV, VH1, BET and Paramount Network.



    Core Responsibilities:


    Survey management

    • Working with the VP and Sr. Manager to develop questionnaire outlines for large surveys based on study key goals and business use cases
    • Drafting small ad-hoc surveys with minimal supervision
    • Connecting with internal stakeholders and external vendors to ensure proper inclusion of key study elements in all questionnaires
    • Testing drafted surveys to ensure proper logic and functioning



    • Developing custom presentations, including basic data analysis, with support of the Sr. Manager and VP
    • Creating PowerPoint presentations following pre-designed structures using data supplied by the data science team
    • Creating custom-designed data tables from surveys, Nielsen ratings, and other data sources
    • Proofreading presentations for clarity and accuracy

    Basic Qualifications

    • 3+ years of professional experience in custom survey research, ideally in a media/entertainment industry environment or on behalf of media/entertainment clients
    • Experience with Powerpoint and Excel, including using pivot tables
    • BA/BS degree


    Additional Qualifications

    • Superior attention to detail
    • An interest in television and other forms of video entertainment
    • Experience using tools such as SPSS, Python, R, etc. a plus


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