• Senior Manager, Insight Analytics

    Location : CityStateForPosting New York, NY
    Job Locations
    US-NY-New York
    iCIMS ID
  • Overview and Responsibilities

    Us: The Content Innovation Analytics group at Viacom -- a team of marketing researchers, data scientists, and web developers taking programming/marketing research to the next level. We look at the world of consumer research and never fail to ask, “what else can we learn from this?”


    You: a researcher experienced in surveys, transactional metrics (sales, viewership data, digital traffic, etc.), maybe social sentiment analysis as well. Someone who enjoys thinking creatively around methodologies, analytical strategies, and reporting/presentation.


    Reporting directly into the team’s Vice President, the Sr. Manager, Insight Analytics will lead the study process end-to-end and will collaborate with a team of data scientists to create next-generation analyses that drive decision-making around content development, acquisition and marketing for Viacom brands including Comedy Central, MTV, Paramount Network, VH1, and BET.


    Study management: 

    • You will partner with the Vice President to develop questionnaire outlines for large surveys based on study key goals and business use cases
    • Guiding junior staff in writing smaller ad-hoc surveys
    • Proofreading surveys for proper question wording, syntax and overall survey logic
    • Coordinating all logistical details of studies
    • Forming positive relationships with and managing vendors, ensuring timely responses and accurate deliverables

    Analysis & Reporting: 

    • You will work with the Vice President in developing out analysis plans based on 1) relevant data sources, 2) business needs, and 3) different statistical approaches
    • Organizing and mining data sets using statistical software such as SPSS, Python, R, etc.
    • Synthesizing data from multiple sources – such as survey data, syndicated data, Nielsen and Omniture data – and building creative, custom-designed analyses to tell comprehensive stories about the preferences and behaviors of the viewer
    • You will be participating in presentations of findings to brand research teams

    Basic Qualifications

    • BA/BS degree
    • 5+ years of experience in custom research, including 3 years of experience developing and editing questionnaires, preferably in a media/entertainment industry environment or on behalf of media/entertainment clients
    • Experience partnering with data scientists and/or exposure to using tools such as SPSS, Python, R, etc.
    • Strong experience with Powerpoint and Excel, including using macros and pivot tables

    Additional Qualifications

    • Superior interpersonal skills, with a track record of successful collaboration within and across teams
    • Excellent organizational skills and attention to detail
    • Ability to thrive in a “start-up” environment with frequently evolving priorities and processes
    • An interest in television and other forms of video entertainment


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